Zero To Sixty Marketing

Inside Line to More Business

Case Study: Small Business Listings

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Don’t forget to dot your ‘i’s and cross your ‘t’s!

When it comes to adding your company to a search engine directory, like Google, Bing, or others, there’s a lot to be said for finishing the job. Google is the absolute when it comes to listing locally. Once a company has claimed its business and set up their listing, every other search engine picks it up, regardless of whether or not you’ve listed with them as well. Funny enough, when you look up your company through the other search engines, your Google listing is likely the most frequently returned. It’s important to get it right, as unfinished details can hamper your efforts.  [Read more…] about Case Study: Small Business Listings

Definitions for Small Business Learning

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Within our unique business model, we all come together from different backgrounds and levels of understanding based on the services we’ve offered our clients over the years. Many times that spurs some interesting conversations about the terms we use within our company and whether or not our clients truly understand what we mean! Here’s a brief list of common definitions that may help you:  [Read more…] about Definitions for Small Business Learning

Plan Before Phone Conferencing

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More and more business is handled over phone lines and screen-share. Well planned, these are brilliant ways to do business. If you miss important details, however, it can really take away from the experience. Those details have a way of seeming insignificant when two or more parties who haven’t met in person try to become conversational without facial cues. It can get awkward real fast. Don’t you just love it when someone tries to break the tension with a really poor joke or comment? That helps, right? Not.

Time may be a luxury you’re not used to taking, but the truth of the matter is that preparation is going to take a little time. Time is a necessary component. Without taking those minutes to think about objectives, roles and time frames, it can be too easy to have a misunderstanding between teammates or even between your company and your client.

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Is Your Business a Referral Engine?

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Reading a good book involves a certain amount of tension. You want to get to the next page, but not miss anything along the way. Okay, usually this refers to fiction, but it’s also applicable to John Jantsch’s new book, The Referral Engine. Now that I’ve finished reading it, I’m going to buy a copy for each of our team members – then read through it again, workshop fashion. I expect it will transform the way we do business. It’s already transformed the way I think about our business.  [Read more…] about Is Your Business a Referral Engine?