When no one listens, there’s no use talking at all.
Do you hear me, do you care?
Remember the lyrics to the popular 80’s hit? I just got back from a dinner with a client and it’s all I hear in my head after the conversation we had tonight. I’m really listening closely to what my clients understand about their message, and in a more ethereal sense, their words.
In my head, the lyrics are, “What are words worth, when no one listens anymore? No one notices, I think I’ll dye my hair blue.” As a chic, I get it. I don’t think that’s so different from a desperate small business point of view. When we’re young, like the song suggests, we’d do anything to get attention immediately, to be noticed – even bizarre to border line nuts.
Let me explain to you exactly why keyword research and word relevance are more important than flash and hype. [Read more…] about What Are Words For, When No One Listens Anymore…
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products. In order to set this system up though, you need to do some planning.
When it comes to traditional print media, you really have some great choices in business brochures. So much to choose from means flexibility and options, so you should take a little time now and again to refresh your memory.