Many business owners believe that blogging is a waste of time. Not too long ago, I felt the same way. Let’s face it: Blogging can become a time consuming monster! But done right, it’s an effective, yet subtle way to market your business. [Read more…] about Blogging and Marketing
Inside Line to More Business
Adaptating to Change
I’m no different than anyone else, well maybe just a little bit, but what I do believe to be true is that we don’t always find ourselves agreeing with change. Change for most of us is difficult, but something that must occur during the course of our lives.
The same applies to business. We must change to meet the changes in our market as well as the various environmental influences. Take, for instance, the Experimental Aircraft Association. In their January 2009 publication Sport Aviation, Tom Poberezny, EAA President outlined the changes they must face to remain a viable organization and industry.
Also their magazine Editor, Mary Jones, points out about the various methods of delivery of content – electronic as well as print. They must adapt their content delivery methods to meet the changes in the way we prefer to receive information. [Read more…] about Adaptating to Change
Marketing: The Times, They Are A-Changin’
We’re all familiar with the Bob Dylan tune. That is especially true when it comes to your marketing dollar. The times we are experiencing now require rethinking everything we have held to be true in the past. Today’s marketing is very different than it was even three years ago, and no one today has money to throw into anything that will not produce.
That being said, what are you doing with your marketing dollar? Have you cut your overhead to balance out lower demand, or cut your productivity? You probably know you have to market differently, but how? What is the systemic difference between a fully functioning, income producing company, and a company having trouble paying its bills? [Read more…] about Marketing: The Times, They Are A-Changin’
Take Another Look at Your Event Marketing Materials
Throughout the year, I receive requests from groups and organizations seeking product donations and sponsorships for events. These events are primarily related to the hobby industry, more specifically to scale modeling. I support as many events as possible, but there are times I simply toss the request in the trash because the request was written by a boob.
Some authors come across as simply begging. Others don’t know the name of their own organization or how to spell it properly. A word of advice: If you’re running a first-class event, take the time and effort to send out first-class marketing materials, even if all you’re sending is simply a well-worded letter.
[Read more…] about Take Another Look at Your Event Marketing Materials
Is Your Customer Database Up-To-Date?
As a marketing professional, I understand the need to touch potential and existing customers as often as possible. However, there is a tremendous amount of useless, wasted marketing collateral caused by not investing in effective database management. [Read more…] about Is Your Customer Database Up-To-Date?
Timing Of Your Marketing Message
It is a cold and blustery Saturday morning, so it is a good time to catch up on some of the things I’ve been meaning to get done. One such item is catching up on reading through a few of the trade publications that came in this week’s mail.
As I was thumbing through one particular publication something familiar struck me. On a recent trip to somewhere we needed to go, my wife and partner commented about a billboard advertisement. It created a little conversation about how much has changed in the past few weeks, but after looking through a few trade publications and magazines it suddenly sparked an important thought.