Change is good, right? Sometimes change is necessary. Since our last post to Inside Line, our lifestyle and the way we do business has changed. [Read more…] about Coming Soon to a City Near You
Before You Buy That Domain Name
A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names.
While that’s not a bad idea, don’t buy extra domain names with the thought that you’ll point them to your existing site for an SEO boost. It just doesn’t work that way. [Read more…] about Before You Buy That Domain Name
It’s All About Local
For the brick and mortar small business, it’s all about local.
Forget about SEO, blogging, gaining back links, and posting to Facebook and Twitter for just a moment. If you want to draw visitors to your physical storefront, you need to focus on ‘local’ first. Get the local part right, and the rest will begin to make sense. All paths will lead directly to your door. [Read more…] about It’s All About Local
Local Business Reviews Are Powerful
We’ve just returned from a trip to Dallas, TX to participate in Sandi Krakowski’s ‘Divine Call of God on Your Business’ event. It was a wonderful business and personal growth experience, with great speakers and inspiring messages. The two biggest take-aways for me were in the area of relationship building and my readiness to act on things I already know to be true. (More on these in a future post.)
On the way to Texas, we spent the night at a cute, retro motel that we never would have even heard of had it not been for social media and Google Places reviews. [Read more…] about Local Business Reviews Are Powerful
What’s Your Plan?
Are you operating your business month-to-month, even year-to-year, without a plan?
We’re all so busy – too busy, if you ask me. When business is good, we’re so busy filling orders that there’s little time left for anything else. When business is not so good, there’s an urgency to do something, almost anything to bring in new customers. Sound familiar?
It doesn’t have to be feast or famine.
But you won’t fix the problem in 30-minute sound bites. [Read more…] about What’s Your Plan?
Why Are You In Business?
As we draw nearer the end of the year, it’s a good time to review our core business principles. Are you on track to accomplish this year’s operational and marketing goals? Are you doing what you intended to do? Are you growing, or barely hanging on?
It’s also a good time to ask yourself, “why am I in this business, anyway?”
[Read more…] about Why Are You In Business?