Recently we shared a client’s Web site makeover, and suggested you step back to look at your Web site with fresh eyes. If you did that and realized your site is looking a bit dated, what’s the first step toward a redesign?
It may surprise you to learn that the first steps to creating your new design have nothing to do with the look of your site. That’s right, although it’s the first thing we see, it’s actually a secondary consideration. So, what should we consider?
Here’s another example of the design process … Web site design, this time. We’ve just rolled out a new Web site home page design for Sprue Brothers Model LLC. Sprue Brothers is an online hobby retailer for scale model builders. The “sprue” in the business name is significant. All plastic scale modelling parts arrive on a frame called a sprue. The store’s logo reflects this and now so does the Web site.
Before and after screenshots are below:
Before Website Redesign
New Home Page Design
My husband (and team member), Gerald, came up with the idea of sprue borders. Our graphic artist, Scott, took the concept and ran with it. I put it together as a working Web site. Despite a few technical glitches, this was a fun project that came together quickly. It’s also one that will continue to improve over time. Gordon, we hope your new landing page serves you well.
No doubt, you’re being bombarded right now by every sales call imaginable, most of them trying to sell you either search engine optimization (SEO) services or advertising space. Since the second week of January, our phone has rung daily with someone selling one or the other.
Since, like most of us, you’re probably considering your next purchase of ad space, let’s focus on advertising today. Yes, it’s a HUGE topic, so we’re going to take it back to its most basic premise: Advertising is Salesmanship.
Small businesses are responsible for the majority of new jobs created in the United States. Small businesses, including micro-businesses, make a huge impact on our local economy. We hear much more about big business, but where would we be without the small business owner striving for excellence in our local community? So today’s post is dedicated to the small business owner … all of you, whether you’re the only employee or you employ many.
Thank you!
We (collectively) couldn’t do it without you! If you feel the same way, take a few minutes to encourage and thank a hard-working, small business owner this week!
Our team at Zero To Sixty Marketing is dedicated to helping you, the small to medium-size business get results from your marketing efforts. We’re not out to win the next “Addy” or any other award, for that matter. Our award is your success. It’s the RESULTS that we’re after. And we’re not afraid of taking an unconventional route to get there. [Read more…] about Thank a Small Business Owner!
Are You Losing Profits Due to Inconsistent Follow-Up?
Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow-up system, and stick to it, EVERY DAY! If you don’t follow-up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow-up process.
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products. In order to set this system up though, you need to do some planning.
[Read more…] about What Email List Marketing Method Really Works?
Do you have a follow-up strategy for online customer inquiries, one that includes adding your prospect to your email list for future marketing efforts? If your Web site is working as it should, you’re receiving product or service inquiries on a regular basis. But after you’ve delivered that first reply with the information your prospect requested, do you send him any further information? If you’re like most small business owners, you don’t.
[Read more…] about Do Your Potential Customers Forget About You?
