As a copywriter, I’m most often tasked with writing copy for the B2B market. Beyond asking questions of my customer, this requires access to sources of information about various industries. One of my most valuable resources for the past few years has been B to B Magazine, which I receive free as a TradePub subscriber. You can do the same and I’ll provide you a link at the end of this post.
Social Networking Leads to Social Search Engines
Twitter, Facebook, LinkedIn: These and an abundance of smaller social sites are gaining ground as searchable resources. Their value as search engines is directly related to their value as social networking sites. In fact, if you want to know what’s being said on any given topic, your quickest, most accurate resource would be one of Twitter’s many social search tools, such as Twitter Search or Tweet Grid. Why? Because Twitter is where the conversation is happening.
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Comparing Link to Ink
If you market to other businesses on any level, and haven’t yet subscribed to B2B Magazine, you’re missing out. We receive both the print and online versions, and tend to read them cover-to-cover each month. Today’s issue just arrived in the mail, and the first thing to catch my eye was the “New Channels” column by Paul Gillin, titled “New PR Reality: Link over Ink.” [Read more…] about Comparing Link to Ink