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Gerald Voigt

Downtown Revitalization: The Old is New Again

October 26, 2009 by Gerald Voigt Leave a Comment

As cities strive to improve, many are looking at the heart of their community. Towns, villages and cities were built on a core, the center of the community – their downtown. As the need for faster transit between points became necessary, downtown America was bypassed. Businesses who didn’t want to be forgotten moved from the core of the community to its fringes. For a time the core literally and physically shifted out to the expressway’s edge.

The old downtown seemingly died, and with it, many communities lost part of their soul. But now there has been a resurgence of redevelopment in downtowns across this country – partly because the center is being moved back to its original location. The heritage of the past is being given new birth with construction projects that bring the once forgotten back into vogue.    [Read more…] about Downtown Revitalization: The Old is New Again

Didn’t You Get The Memo?

September 17, 2009 by Gerald Voigt Leave a Comment

EmailIf you are one of the many subscribers reading this post, you’re definitely connected. However, there are still many small businesses that are not. Believe it or not, in this modern digital age there are some who refuse to use email. The old line “Didn’t you get the memo?” still holds so true these days.   [Read more…] about Didn’t You Get The Memo?

Keep An Eye On The Rearview Mirror

April 1, 2009 by Gerald Voigt Leave a Comment

All your marketing efforts are working and business is starting to take off. Great! Then suddenly you find yourself unable to deliver what you promised. One of your suppliers has slipped and fallen on hard economic times and is no longer in business or cannot sustain the required flow of resources.  [Read more…] about Keep An Eye On The Rearview Mirror

Blogging and Marketing

March 2, 2009 by Gerald Voigt 2 Comments

Connecting through writingMany business owners believe that blogging is a waste of time. Not too long ago, I felt the same way. Let’s face it: Blogging can become a time consuming monster! But done right, it’s an effective, yet subtle way to market your business.   [Read more…] about Blogging and Marketing

Adaptating to Change

February 19, 2009 by Gerald Voigt Leave a Comment

0901_cover_230I’m no different than anyone else, well maybe just a little bit, but what I do believe to be true is that we don’t always find ourselves agreeing with change. Change for most of us is difficult, but something that must occur during the course of our lives.

The same applies to business. We must change to meet the changes in our market as well as the various environmental influences. Take, for instance, the Experimental Aircraft Association. In their January 2009 publication Sport Aviation, Tom Poberezny, EAA President outlined the changes they must face to remain a viable organization and industry.

Also their magazine Editor, Mary Jones, points out about the various methods of delivery of content – electronic as well as print. They must adapt their content delivery methods to meet the changes in the way we prefer to receive information.  [Read more…] about Adaptating to Change

Take Another Look at Your Event Marketing Materials

January 5, 2009 by Gerald Voigt Leave a Comment

Throughout the year, I receive requests from groups and organizations seeking product donations and sponsorships for events. These events are primarily related to the hobby industry, more specifically to scale modeling. I support as many events as possible, but there are times I simply toss the request in the trash because the request was written by a boob.

Some authors come across as simply begging. Others don’t know the name of their own organization or how to spell it properly. A word of advice: If you’re running a first-class event, take the time and effort to send out first-class marketing materials, even if all you’re sending is simply a well-worded letter.

[Read more…] about Take Another Look at Your Event Marketing Materials

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