Zero To Sixty Marketing

Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

Paint a Picture For Your Customer in 500 Words

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If a picture paints a thousand words …
imagery.Did you know that when you use images on your website, eyeballs stay on your pages three times longer than if you didn’t? It’s no secret that pictures incite interest, and using them helps you make your point. When you tell a story, you paint word pictures in a person’s mind, too. Those stories help your customer relate to you, and help them see that they can trust your judgement based on your experiences.

I understand how hard it is to figure out what your customers want to know. When I first started writing blog posts, the advice I heard was all about writing with authority and letting your customers know how much you knew about something they needed.

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How To Post Your Blog to Social Media

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We have several new clients that are just learning to blog, YAAY! Good for you! Our wonderful and faithful website clients know that when you contract with us to build your website, we teach you how to use it, too. What good is just building you the website if you don’t know how to use it as your central marketing tool, right? We want you to know how to use your tools.

So those of you who haven’t set up those time frames to learn what you need to know might be falling behind a little. If you’re not using your blog, your website is doing absolutely NOTHING for you, and we NEVER want that. If that’s you, call us right away.

But if you are blogging, you’re still not done.

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How To Keep Your Customers Happy

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Boston city flow.Once you get the account, how do you make the most of your business relationship? Happy customers and clients are the lifeblood of your company. One simple flaw in communication can turn happy to disgruntled; several repeated communication flaws spell disaster.

Don’t neglect the simple, obvious things that make working with your company pleasant. Simple conversation skills can go a long way to grow and improve the relationship with your customers.

Basically, that’s listening and responding clearly.

Here’s a breakdown of things you can do to keep your customers happy, and easily coming back to you with future sales or projects! [Read more…] about How To Keep Your Customers Happy

What Would Happen if You Had an Empowered, Independent Staff?

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Business owners like us can tend to be control freaks, am I right? I mean, we want to know we can trust the end result, and someone else might screw it all up with a simple mistake.

That kind of thinking will NOT grow a successful business! Leadership is all about making sure we teach others to do what needs to be done. Business owners by their very nature are called to be leaders – in their places of work, involvement in the community, and even in their families.

Leadership sometimes gets a bad rap. Depending on your background, it’s easy to mistake leadership for overbearing, brow-beating and finger-pointing, and scolding, but that’s not it at ALL.

Real leadership empowers your team to do what you do, and think independently to improve your original ideas. When you’re truly leading, you’re leading by example. What does that even mean in business?

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Why Put Your Business on Facebook?

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Does it really matter??

Yes, it does. And while it’s important online, many businesses don’t realize how good Facebook is for their reputation offline, too. Being able to say to a prospect, “You should connect with us on our Facebook page and learn more about our company” is a nice follow up when you haven’t quite sealed the deal. People have come to know Facebook as a place where they can investigate you in more detail, and see what your attitude is about your customers.  [Read more…] about Why Put Your Business on Facebook?

Online Marketing Alone Isn’t a ‘Get Sales Free’ Card

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It takes an incredible amount of resources in time, energy, and even money to generate income for your business online. Making your business profitable isn’t an overnight thing, and even after you have your website and your social media activity ready to go – you will not make money off of that alone. Generating the sales that make the money that help you become more efficient and effective and make mega bucks will require more than one avenue to first generate leads.

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