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Zero To Sixty Marketing

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Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

What Am I Supposed to Do On Facebook?

May 24, 2012 by Susan Hamilton Leave a Comment

I Never Get on Facebook, What am I Supposed to Do?

Facebook icon.Everyday millions of people are engaging on Facebook. If you don’t have a Facebook account, or haven’t been active there, it may be intimidating or overwhelming to get started. Many, many people are only now realizing how important using social media is to their companies. Don’t be fearful or overly concerned – EVERYBODY has to start somewhere! The important thing is that you’ve decided you want to get involved.

I’m sharing some links at the bottom of this post to help you get a handle on why using social media is important. Right now, I’m going to concentrate on helping you get started.

[Read more…] about What Am I Supposed to Do On Facebook?

Un-inflated colored balloons.

What if You Had More Clients?

May 22, 2012 by Susan Hamilton 3 Comments

Un-inflated colored balloons.Would more clients equal making more money? Many people think so. How many hours are you working right now? Want to work even MORE hours? Probably not, and that’s okay because that’s NOT how you’re going to make more money anyway.

I have great news for you! More clients DON’T always equal more money. When you own your own company, working more doesn’t mean bringing home more moohla. Making it successful is all about working it smarter, not longer. [Read more…] about What if You Had More Clients?

What if Success Was Only One Step Away?

May 21, 2012 by Susan Hamilton Leave a Comment

Do you have any idea how close you may be to serious success – right now? Most people don’t. As a matter of fact, most people hold on and hold on to tenacious work ethics only to give up when success is right around the corner.

What does success look like to you?
Hopefully, for you success in business means you’re truly following your God-given direction with a fire in your belly and a dream to impact others with more resources. It might mean having a staff to help shoulder some of the load; it might mean you’re spending more time at the beach. One thing’s for sure, you’re not so helpless in this world when you can afford to be generous with your time and/or money. That can mean saving lives or teaching another how to do what you’ve done. It can mean a lot of different things to everybody. We can’t help very much if we’re ‘flat-on-our-butt broke,’ can we? [Read more…] about What if Success Was Only One Step Away?

Checkered Flag.

Do You Understand Customer Life-Cycles?

May 17, 2012 by Susan Hamilton Leave a Comment

Checkered Flag.Most people would agree, they want their customers (most of them anyway!) to return. Learn their habits and you’ll improve the odds.

Engagement and relationship are words so overused, it’s difficult for me to say them. There are no other words. They matter, they work, and in today’s marketing environments they must be mastered. Your business is always a service, and you’re always serving people and your community with it.

If you’re not, people will know and not come back and share their experiences with others because they have mastered relationship and engagement!

There is a clear line in the sand. It’s simply not efficient for selling to be your number one goal right now. You must sell to make more money, but to do that and truly serve your market you need to be very aware of their needs and share that everywhere while they develop a trust with your company.

[Read more…] about Do You Understand Customer Life-Cycles?

Research Proves Heavy Smartphone Shopping

May 15, 2012 by Susan Hamilton Leave a Comment

Here’s where data really gets interesting to me.

When it comes to researching the products, 66% of consumers are using tablets while 57% research on their smartphones. Reviews? 56% read reviews on tablets and 45% on smartphones. Details, as I’ve told you before, make tablet shopping an ideal environment for browsers who really want to take in the experience. Thing is, the smartphone numbers are pretty high, too!

Business owners have to take this stuff into consideration when they’re trying to figure out why the phone isn’t ringing. Websites have to be precise, clear, and informative to make navigation easy on consumers who are in ‘ready-to-buy’ phase. What do you need to know? Ask us in the comments section, or on our Facebook page, we’ll help you get the right information.

[Read more…] about Research Proves Heavy Smartphone Shopping

What Are Consumers Doing With Their Tablets and Smartphones?

May 14, 2012 by Susan Hamilton Leave a Comment

(And why does that matter to you?)

People are spending big money and using their tablets and smartphones to do it. They’re easy to use, and businesses that pay attention are bringing in the profits.

Smartphones make finding locations simple, and convenience is the reason why 73% of people using them find you with their smartphones vs 43% of tablet users. Neither number is anything to sneeze at. If this is how people find you, how important is it to represent your business conveniently for them, too?

[Read more…] about What Are Consumers Doing With Their Tablets and Smartphones?

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