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Zero To Sixty Marketing

Zero To Sixty Marketing

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Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

Business woman in boxing gloves.

Growing Your Business is All About The Follow Through

May 11, 2012 by Susan Hamilton Leave a Comment

Baseball and basketball players – even golfers – know that the shot won’t be made unless your follow Business woman in boxing gloves.through is perfect. It’s no different in business, except that this is not a game. This is your livelihood and your ability to impact change in your community, church, home and school. When you own your own business, there’s not much separation between life and work! That’s why it’s so important that you make the shot.

[Read more…] about Growing Your Business is All About The Follow Through

Zoom in on Your Target – Focus on Results

May 10, 2012 by Susan Hamilton Leave a Comment



Have you been following along with us this week? Monday, we showed you how you could accomplish one goal you’ve been putting off if you gave yourself a one week deadline to do it, and invited you to go on a journey to learn how to think about that goal. We told you to write it down.

Tuesday we showed you that was actually backward goal setting, a very practical and results-driven method of thinking about your goal. Yesterday was all about having confidence in your decisions, and today we want you to focus on tomorrow’s end result by reminding you that you made an end-of-workday commitment for TODAY … uh-oh. Did you forget? [Read more…] about Zoom in on Your Target – Focus on Results

Wizdata Stock Free Images & Dreamstime Stock Photos

Good Decision Making – With Confidence!

May 9, 2012 by Susan Hamilton 2 Comments

Wizdata Stock Free Images & Dreamstime Stock Photos

Big decisions in business need to be met head on. You don’t have time to dilly-dally while your competition makes the hard decisions. It’s important to ‘take things under advisement’ sure, but when it gets down to it, waiting may just mean you lack the confidence to go forward.

How do you know you’re waiting for good reason, or just fearful of change?  [Read more…] about Good Decision Making – With Confidence!

What to do next?

Backward Goal-Setting Makes it Happen

May 8, 2012 by Susan Hamilton Leave a Comment

Yesterday we challenged you to think about business growth differently, and shared a technique that requires you to think about your intended end result first.

What to do next?Success requires goals, no two ways about it, but it’s not always about setting each individual goal, as most of us have been taught. We mean well, but choke at the first sign of distraction.  [Read more…] about Backward Goal-Setting Makes it Happen

Maginify your goals.

Does Lack of Focus Stop You From Success?

May 7, 2012 by Susan Hamilton Leave a Comment

Happy Monday! Did you know that the difference between growing companies and stagnant business is often a business owner’s ability to create and focus on objectives? On our Facebook page, we’re spending more and more time talking about action steps to help you recognize what it takes to grow BIG businesses, and it really starts with clear vision. Focus.

Maginify your goals.It’s not uncommon to believe that your company is as big as it can be and all you need to focus on is keeping it alive, but we want our readers to grow large enough to hire and impact real change in America. Your business can enjoy serious growth, but you’ll have to wrap your head around it.  [Read more…] about Does Lack of Focus Stop You From Success?

Search engine results, your site number one.

How Much is Too Much Social Activity?

May 2, 2012 by Susan Hamilton Leave a Comment

Search engine results, your site number one.

Every business is unique and different, and so are their social styles. Not everything you see others do will work for your company.

Social activity can’t be ignored, but most small businesses that didn’t grow up in a culture of social online behavior will agree that there isn’t a whole lot of time for chit-chatting in the unknown with whoevers. There’s a business to run.

The superficial benefits to social engagement are obvious:

  • Brand recognition
  • Industry thought leadership
  • Staying current with trends and information

But those reasons aren’t enough to keep you interesting or interested in social activity – they’re kind of flat, aren’t they?

Among the more brow-raising reasons for social engagement, the term ‘social proof’ should have you rethinking social altogether. [Read more…] about How Much is Too Much Social Activity?

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