Zero To Sixty Marketing

Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

Marketing With an Invisible Website is Hard

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Building a Business Website.

Some people believe that if they have a website, they’re marketing online. Your website is invisible if you haven’t done anything with it. It’s not designed to just sit there like a neon sign on the Internet Superhighway. Even if it was, that’s not enough to get anyone to stop and to buy from you. Internet traffic is pretty different. Online, people have to trust you first.

The term ‘getting found’ is over-used and misunderstood. There are no magic keywords to make people come to your website and buy. No hocus-pocus will help your page rank. [Read more…] about Marketing With an Invisible Website is Hard

How Does Branding Impact Your Ability to Attract?

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All Things Jerky logo.Strategy is integral, but you need strong branding for any strategy to be effective.

From where we sit, we see companies growing and evolving to accommodate their new ideas and bigger visions. It’s exciting to watch businesses grow in defiance of what the news media hands out on silver platters. It makes dramatic story lines, and we should listen with compassion, but those stories don’t have to shape your reality.

I want to caution you, however, that growth and vision may require basic, often costly changes, that shouldn’t be ignored while you’re building. Even if your new idea is simply a better conception of a previous business, how you brand it will absolutely impact your ability to attract the customers you desire – and the ability to make the money you’re envisioning.  [Read more…] about How Does Branding Impact Your Ability to Attract?

How Valuable Is Your Website Content?

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Your Website is Your Secret Weapon
According to research firm, Bredin Business Information, over 85% of small businesses reported using their website to generate new customers in 2011, followed by email and search engine marketing.

We talk to business owners daily about their web page updating and new website builds. People still struggle to get their heads around the real value of their websites. The last few years have changed the online aspects of our businesses a lot, and we can expect more changes to come. Making the most of smart online tools will simplify your life once you make the commitment to learn how to manage them. Your most important tool is your website.  [Read more…] about How Valuable Is Your Website Content?

Are You Blogging Enough?

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It’s not easy to manage a blog when you run a company. Unless you started out blogging, most businesses that we come in contact with would rather pay to have it done for them than struggle with their own blog. It’s not hard, though, and the heaviest factor seems to be whether or not you’ll develop the discipline to do it. That said, disciplines take some effort and forethought. Blogging is no different.  [Read more…] about Are You Blogging Enough?