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Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

Follow ShariV on Twitter

How To Set Up a Social Media Profile That Helps Your Brand

March 13, 2012 by Susan Hamilton Leave a Comment

Twitter icon.Wonder how social media works for your company? If you don’t set up a decent profile, it won’t work for you at all.

The first thing to setting up your profiles is to make sure what you add really benefits your brand. We can talk all day about how to manage the Twitterverse, but when it comes down to it, people join these communities to stay involved with people. They go to profiles first for many reasons.

1. To make sure you’re a real person, to make sure you’re not some ‘bot’ that wastes their time,
2. To make sure you have something they want to hear more about.

Twitter, Facebook, and LinkedIn are three areas where most businesses should have a profile. Each of these areas allows you a small amount of space to share who you are, what you offer, who you work for, and how to get in touch with you to learn more. I suggest you take that one step farther – make sure anyone who is deciding whether or not to follow you knows how you could help them with your products or services. [Read more…] about How To Set Up a Social Media Profile That Helps Your Brand

How to Use Twitter For Conferences

March 12, 2012 by Susan Hamilton Leave a Comment

My husband, gotta love him, hasn’t mastered Twitter yet. Like many of you, when he realized it could benefit his speaking engagement, there were too many other things that took precedence. The show had to go on.

Twitter isn’t hard, but it is different on different smartphones and the apps also work a little differently. It looks easy enough, but I suggest reading this letter I sent him first. (Had I known he didn’t ‘get it’ I would have started helping him a long time ago!) I have his permission to post the letter I sent him later that day, so here it is! ~Susan
[Read more…] about How to Use Twitter For Conferences

Now what do I do?

9 Things You Needto Know to Grow

March 5, 2012 by Susan Hamilton

Day-to-day internal business affairs rarely get finished without spelled out tasks. Most positions in a company have daily duties that get checked off at the end of the day to make certain everyone is working at capacity and not sloughing off. It’s not unusual for smaller companies to sweep that component under the rug, but it’s a costly mistake. Every single position in a company expecting to grow should have metrics in place, in other words, a way to evaluate performance based on a constant expectation of growth.
[Read more…] about 9 Things You Needto Know to Grow

Don’t Ignore Interest in Pinterest

February 29, 2012 by Susan Hamilton 2 Comments

Noticed that ‘Pin’ option on stuff you read online these days?

Pin It

When you think of social media, you naturally think of updates. Well, Pinterest takes updating to a whole new level, and as far as I’m concerned is one of the smartest ways to share excellent and unusual products. I can’t imagine what went into mapping out such a big project, but I would have loved to have been a fly on the wall!
[Read more…] about Don’t Ignore Interest in Pinterest

Rhythm Studio business card.

A Business Card With Influence, Who Knew?

February 27, 2012 by Susan Hamilton 2 Comments

My husband, Randy, brings home piles of business cards every day. By the end of the week, his back pocket is one-inch thick and wearing a hole in his pants. I always tease him about collecting so many cards, but I rarely see him whip one out to share.

Even if he goes to dig through that wallet for a reference number or email address, chances are so many of those plain, white boring cards will be reduced to the pile on the dresser when he finally takes them out.
[Read more…] about A Business Card With Influence, Who Knew?

Facebook Can Help Your Business

February 24, 2012 by Susan Hamilton Leave a Comment

It’s not unusual for one of us to get pulled aside by our clients, somewhat timidly asking to learn more about Facebook. For those of us who didn’t get turned on by the notion of a public online profile that connects you to everyone you’ve ever known (usually those of us a little older!) Facebook’s continuing changes are overwhelming to keep up with, and the navigation and terminology can be a little confusing.

Connect with Zero To Sixty Marketing on Facebook.The thing is, if you ignore its power and influence when it comes to search results, you’re in for an impossible journey. Your business simply can’t be found online without having a business page.

That’s not to say it’s more important than your website, that would be a backwards way to look at it.

Facebook links to your website when you fill out the profile with all your business information. That link is one of the most important links you can get.

Here’s how you need to look at it:   [Read more…] about Facebook Can Help Your Business

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