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Zero To Sixty Marketing

Zero To Sixty Marketing

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Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

High-end brochure for event marketing.

The Low-Down on Marketing ‘Up’

February 23, 2012 by Susan Hamilton Leave a Comment

Just how hard (or easy) is it to turn luxury items or excellent services into cash? You know the adage, “it takes money to make money.” That’s not entirely untrue. But it’s not entirely true, either.

The key is to understand what makes the right audience buy, and then speak to that exact audience. The right marketing tools help you to do this well. While there’s a lot you can do yourself these days, you need a healthy understanding of customer attraction. After all, anyone can buy something. The question is, can appreciative, higher-spending clients and faithful distributors become interested in your stuff, and when they do – will your presentation convince them to call you or come to your store?  [Read more…] about The Low-Down on Marketing ‘Up’

How Does Article Marketing Help Your Brand?

February 13, 2012 by Susan Hamilton 1 Comment

Website marketing strategy.Developing content for your business website is only one way your brand becomes recognized online. Article marketing will help your brand become more familiar, and provide healthy links back to your website.

Several online article submission sites exist, but I don’t recommend them all. You want your material where journalists, bloggers, and industry enthusiasts are more likely to pick them up.
[Read more…] about How Does Article Marketing Help Your Brand?

Spidey shadow.

Use Blog Categories Wisely (Must Read!)

February 6, 2012 by Susan Hamilton Leave a Comment

One of the many services we offer our clients is monthly website management that includes posting blogs, images, and videos to WordPress websites. I’m in a unique position to be very familiar with the internal dashboards of these sites, and have noticed an area that could use some attention.

First of all, have you ever heard of creating a search experience?
[Read more…] about Use Blog Categories Wisely (Must Read!)

Marketing Specialties Without a Storefront

January 30, 2012 by Susan Hamilton

Roughly around 45% of Zero To Sixty Marketing clients don’t have an actual brick and mortar store to sell their items. Many of our clients offer services from office buildings where they have no intention of actually entertaining clients. Still others depend on event marketing to sell their wares to industry retailers and discriminating customers.

If you operate a business like these, without a storefront where buyers to come to you, making sure your products can be fully appreciated is a challenge. Tangible items may need to be felt, services need to be shown relevant and necessary, and conveying luxury is often the missing element when it comes to being able to convince upscale buyers to purchase.
[Read more…] about Marketing Specialties Without a Storefront

Local listing logos.

Your Company Needs to be Correctly Listed in Directories

January 26, 2012 by Susan Hamilton Leave a Comment

Every business that has been talked about even once has a representation on Google, Yahoo, and Bing. Whether you have a website or not, search engines have made decisions about your company – specifically, where you are allowed to be on a search page and what you your business sounds like to others based on factors you’re not in control of.

Businesses that don’t know they are being determined by outside factors mistakenly ignore the importance of an accurate and claimed business listing.   [Read more…] about Your Company Needs to be Correctly Listed in Directories

Are You Getting in on Local Search?

January 25, 2012 by Susan Hamilton Leave a Comment

Ever wonder why so many sites exist above yours in the search engines? There may be many reasons, but here’s one thing to take into account. Search engine directory listings – like Yahoo, Google and Bing – know the basic keywords that people search on to find information that companies use to describe themselves.

For instance, if you’re a fence company, naturally keywords used would include the phrase ‘fence company,’ and so on. What’s more, they know the location of the searcher and therefore will present, first and foremost, the businesses locally associated with those words. It is very important not to leave out location information when adding your business to ANYTHING online, especially directories, but also including all of your social media profiles.  [Read more…] about Are You Getting in on Local Search?

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