If you’re not regularly archiving and maintaining your CMS website, you might be getting yourself into trouble. Whether you work with a web developer or ARE the web developer, know that monthly tasks need attention if you want to avoid a headache. [Read more…] about What Kind of Trouble Can Your Business Website Cause?
Use Newsletter Design To Narrow Focus
Narrowing the focus of your newsletter to particular segments will increase your bottom line – whether you’ve got a huge list or not. Use newsletter design elements to keep your regular offers in front of your reader and introduce new ones, but cover specific material in the body content.
Your email marketing list is vital; it’s actually more important than your social media efforts and your website. Why? Because hands-down, more people are reached through their inbox than any other online method. Targeting behavior will increase your sales and build your brand. [Read more…] about Use Newsletter Design To Narrow Focus
Why You Should Stay Connected to Your Clients
Are you better off marketing to your existing customer base or finding new customers?
They’re both critical to the growth of your business, but where is your smartest dime spent?
If you’ve done your job right, your current customers are a walking, talking, and breathing advertisement. Getting them on board with your new projects first is the smartest way to grow your business. [Read more…] about Why You Should Stay Connected to Your Clients
Your SEO Company Can Actually Hurt Your Business
We offer many SEO services for our clients, and take time each day to learn and better understand the particular SEO strategies that help your business succeed online.
Believe it or not, many who claim to perform search engine optimization actually miss the big picture while chasing all the shiny objects that look like they may help, when in fact, they destroy good old-fashioned hard work. [Read more…] about Your SEO Company Can Actually Hurt Your Business
13 Ways To Overcome Your Competition
Do you ever feel like your competitor is really doing a great job, like they’re totally kicking your butt in some areas? Does it make you feel, well … less?
That revelation can really suck. I mean, it’s much easier to look at all the ways they fall short of doing things as well as you do, obviously. But when they really nail it, sometimes an unflattering light shines on our shortcomings. That’s not fun to look at.
In this situation, I believe there area two different ways you can look at your performance:
- Throw in the towel, or
- Figure out what needs to be done to match or compete with them … do it better.
You can’t fail as long as you are always willing to get back in the ring. But you can’t compete unless you climb in.
Listen, you won’t learn how to beat your competition by merely getting frustrated at their results. You need to find out what they’re doing and figure out how to build a better offer, product, or even process that make those results tangible for you, too. [Read more…] about 13 Ways To Overcome Your Competition
8 Smart Ways To Use Your Content
What is all the buzz about content, anyway? Content is that necessary component of your online marketing that has a very soft voice, but carries a pretty big stick. While copywriting is specifically related to marketing, content has more to do with reputation building and link strategies.
No, I’m not implying that you have to hit anyone over the head, on the contrary. [Read more…] about 8 Smart Ways To Use Your Content