As a matter of fact, not all directories are harmless.
It is important to list your business in human-edited directories; we even teach you how to do it correctly yourself. Directories are a great way to promote your company, improve your back links and gain exposure.
But watch out.
Some sound good but can suck hundreds of dollars out of your account in the blink of an eye. [Read more…] about Can Directory Listing Hurt You?
Ever been to a party and ended up stuck in a corner talking to ‘that’ guy? You remember, the one who drinks too much and starts rambling on and on about nothing you care about? You can’t wait to find a way to get out of that situation, but he has no idea.
Bad copy is the same way. It doesn’t have any idea what the reader wants to know, and repeatedly goes off course, not leading – just rambling.
[Read more…] about How to Write With ‘Flow’
By now you’ve heard that blogging can help your business. Did you know that your blog content is actually valuable?
That’s right.
When you post important material on your blog on a regular basis, you build up a valuable archive that will serve you for a very long time.
Blog content is advertising, only it’s not the ad in the newspaper or in a circular. It’s more of a soft-sell, and has enormous potential IF you embrace the system. Everything that you write about your industry, field or niche exposes your understanding of it.
What do most consumers do before they decide to part with their hard-earned money? They take a spin around the Internet.
The determining factor that turns a visitor into a paying customer is NOT your contact page. First, they want to know if you’re the company they need or want. [Read more…] about Your Business Blog Content Is Valuable, Use It
Ever been followed around by a commissioned salesperson at the mall?
Their job is to take care of your every need, and for providing that ‘service’ (used loosely), they will hopefully get a percentage of a percentage of your purchase. It’s in their best interest to make sure you have as many things available to you as cross your mind.
If nothing crosses your mind, they have brilliant additional ideas to invade your senses with.
You know, some do it right …
But others, well … not so much. Have you ever left because you were annoyed? Have you ever turned down their suggestions because they were way too expensive, gaudy, or irrational?
Or worse …
Have you ever refused to re-enter a store because it was obnoxious?
I’m not opposed to a good salesperson doing their job and making well-deserved money at it. I’m simply making an analogy we can all relate to.
Listen, your website is your online store. [Read more…] about How To Sell – Persuasive Power
Your business should be active on Twitter, but how often does the day get away from us and we just can’t seem to make time? [Read more…] about A Coffee and a Tweet
Your relationship with your subscriber is very important. Are you growing it?
Email marketing is a two-way street. Your primary directive, besides the actual sale, is to get subscribers to communicate with you, to respond to you. As you interact over time, your relationship grows – and so does your credibility. You’ll be much more convincing as a trustworthy source.
Here are 7 ideas to get your wheels turning: [Read more…] about How To Grow Your Email Relationships
