Zero To Sixty Marketing

Susan Hamilton

Susan Hamilton is the owner of OffBeat Business Media, editor and talk show host of The OffBeat Business Show on OBBM Radio and OffBeat Business TV, a business FOR business media company spotlighting what’s working right in American business today. To learn how audio, video, digital magazine articles and ads can help you build a strong, influential brand, contact Susan@OffBeatBusiness.com or call 214-714-0495.

Talk is Cheap – An Example of Poor Social Media Strategy

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Red Baron Pizza website contact page.I went to heat up a Red Baron 4-Meat Pizza a couple of Saturdays ago.

To make a long story short, there was glass in my mouth from the pizza. I couldn’t get a hold of anyone. The 800 number was only answered during the week, their Facebook page had no way to message them, and they let me tweet for four days before I ever heard from them.  I wasn’t about to ‘Like’ them on Facebook in order to complain.

Finally  their social media team who had monitored for the company name noticed I was  complaining. Their approach was basically, “Hey! Heard your tweet! What’s up!”

Yes, they did give me another shout out to let me know they contacted the company.

Was that a good strategy for them? Did it matter that they had a social media presence?

Not one single bit. [Read more…] about Talk is Cheap – An Example of Poor Social Media Strategy

How To Perk Up Your Email Signature

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When is the last time you looked at your email signature?

Envelope.I wonder how often this detail is overlooked. It’s one thing to add your various contact information under your signature line, but that information should enhance your appearance while sharing additional information about yourself to your reader. It should encourage a reader to connect with you in other arenas as well. In my opinion, if it doesn’t help – don’t add it! More information is not necessarily better information.

Here’s what I suggest:  [Read more…] about How To Perk Up Your Email Signature

Build Your Empire One Brick at a Time

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Bricks on the ground.Financial destruction and ruin is everywhere, and dreams lay waste in the bricks on the ground. That’s what the news is all about, right? Catastrophe could well become the small business mantra of our generation. Would it surprise you to know that some very successful businesses were started during the Great Depression?

We’re going through some really tough times right now. I would point out, however, that if we are currently experiencing upwards of 10-13% unemployment, that still leaves a 87-90% of us working.

Financially strapped as most are right now, don’t be taken in by doomsday mindsets. Innovation is often bred during times like these. History proves some have excelled even during the darkest moments. What sets them apart?  [Read more…] about Build Your Empire One Brick at a Time

Clearing up Confusion About Bounce Rate

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Search engines are a funny thing. An evolving thing. If you think you mastered SEO techniques when marketing your business last year, surprise!

It’s like this:

On the one side, you have search engines that want to bring the most relevant information to the forefront to makeU.S. Navy Tug of War searching the online super-highway easier for the searcher, i.e. your potential customer. It’s a noble cause, they’re not the devil.

As a matter of fact, they don’t want to be manipulated so that marketers take advantage and the consumer ends up only having the choices that marketers want them to have. They don’t want information to be inflated by tactics; they want real information.

On the other side, you have marketing agencies who want their client to be in the forefront so they can be seen by everybody. Also a noble cause.

So it’s always this tension between marketers figuring out how to benefit their clients, and search engines working on making the marketer’s plans obsolete.  [Read more…] about Clearing up Confusion About Bounce Rate

Build a Better Website: Part 3

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Building a Better Website:

Is Blogging Marketing? Incorporate Strategy Everywhere

Once upon a time, HTML websites were the only professional looking websites available. They were costly, needed a lots of code, and were very unchangeable without paying for additional services provided solely by your website designer. They couldn’t be regularly updated with new material easily. Small companies with equally small marketing budgets were resigned to a static website that would be ‘it’ from then on.

Then WordPress came along and changed all that. Soon, web developers began to realize that their clients deserved much more that what a static HTML website could ever offer. Now WordPress websites make up around 15% of the total number of websites globally. That’s pretty big.  [Read more…] about Build a Better Website: Part 3