Marketing is more than placing an ad in a circular, sending out a brilliant piece of direct mail, or cold-calling clients about your product or service. While those are great things to be doing for your small business, embracing your 
marketing as a total communication strategy is even more effective.
Here’s why: [Read more…] about Marketing: Put Your Communication Strategy First
Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your
reader’s interests. Assuming your blog publishes to an RSS feed or email newsletter, neglecting the things your readers are looking for can take you out of an inbox very quickly! [Read more…] about Keep Your Business Blog Focused
Your blog isn’t under the same scrutiny as your other, more direct marketing methods. A blog is more of a place where your readers and potential customers can learn more about you before they purchase, as well as interact with you after the sale. A blog is designed for two-way communication, and that means it should be written more conversationally than articles, for example. [Read more…] about Grammatically Speaking: Business Blog Tips
Why should your small business be blogging? Your interaction with viewers, or lack thereof, may be the only thing holding you back from more sales. While the importance of a website is crucial in our tech-crazy era, a website that has the ability to update information through blogging will outperform in sales when compared to a company website that doesn’t. There are other ways to add updated material continually to your site, and many have value, but a blog adds something more. [Read more…] about Your Small Business Should Be Blogging
Gerald Voigt, co-founder of Zero To Sixty Marketing LLC and owner of Hawkeye’s Hobbies and Images by Hawkeye, lends his thought-provoking perspective to marketing in the micro to small business arena. In this post he describes some negative tendencies to be recognized and avoided by companies offering B to B services.
The customer is never wrong.
Well that may be true, but it doesn’t necessarily mean each customer is right, for you. Recently I was approached by a prospective client who was asking for assistance with marketing his business.
Is your business a piece of a larger puzzle?
Is your business one cog in an industry wheel? Take advantage of the momentum being sent your way by your neighboring cogs!
Within the same niche or interconnected business, there are ways to cross-promote each other to the benefit of the consumer. When you engage your customer in related offers, you actually provide a service.
