Do you make it a practice to ask each of your clients or customers how they found you? This is actually one of the easiest ways to discern which of your approaches were more effective than others. Unless you’re simply sitting there waiting for business to drop from the sky, you’re using multiple avenues to let people know you exist.
How to Get Customer Reviews
We all need ’em, so how do you get that happy customer to actually take a moment to give you a review? And, if he does, what will you do with it? Where will it get maximum exposure? Some businesses know just how to get those reviews set up to be a regular part of day-to-day affairs. They know that the most effective way to get a review is to ask. Yes, it’s bold. But it’s also business. That happy client or customer is worth several more when they share their experience with others. Turn the request into a part of the way you run your company and it’s a no-brainer that you’ll have many reviews to choose from when you want to make your testimonials public.
Small Business Listing: Images are Important
What one company learned the hard way
Did you post photos on your Google Places listing? If you haven’t, consider this: one company didn’t, and the photo that was included was a poorly shot photo of the home of a customer who posted a review.
The review was favorable, the photo was not. Many times, these details seem insignificant until they are seen from the outside looking in. When you’re filling out the details of your business listing, the photos, videos, and reviews play a big part of your overall appearance, but may not seem like they need to be added now. Problem is, if you put it off for another day, another day comes and goes without your listing being completely finished. Images help your viewers understand where you are, who you are, and what products you offer. When you connect with the public on line in this way, you become a reality. You cease to be only a link on a page and become something they can identify with.
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Case Study: Small Business Listings
Don’t forget to dot your ‘i’s and cross your ‘t’s!
When it comes to adding your company to a search engine directory, like Google, Bing, or others, there’s a lot to be said for finishing the job. Google is the absolute when it comes to listing locally. Once a company has claimed its business and set up their listing, every other search engine picks it up, regardless of whether or not you’ve listed with them as well. Funny enough, when you look up your company through the other search engines, your Google listing is likely the most frequently returned. It’s important to get it right, as unfinished details can hamper your efforts. [Read more…] about Case Study: Small Business Listings
Business Brochures With Purpose
What exactly is the purpose of your brochure? An event handout? Will you use it to share a new product? Do you want a certain reaction from its readers?
Marketing products like brochures work best when you break down every action a prospect might take.
Definitions for Small Business Learning
Within our unique business model, we all come together from different backgrounds and levels of understanding based on the services we’ve offered our clients over the years. Many times that spurs some interesting conversations about the terms we use within our company and whether or not our clients truly understand what we mean! Here’s a brief list of common definitions that may help you: [Read more…] about Definitions for Small Business Learning