Can what you say or write about your product, service, or message really influence a response from your customer? Can you inspire a reaction? [Read more…] about Can YOU Influence Customer Response?
What Are Words For, When No One Listens Anymore…
When no one listens, there’s no use talking at all.
Do you hear me, do you care?
Remember the lyrics to the popular 80’s hit? I just got back from a dinner with a client and it’s all I hear in my head after the conversation we had tonight. I’m really listening closely to what my clients understand about their message, and in a more ethereal sense, their words.
In my head, the lyrics are, “What are words worth, when no one listens anymore? No one notices, I think I’ll dye my hair blue.” As a chic, I get it. I don’t think that’s so different from a desperate small business point of view. When we’re young, like the song suggests, we’d do anything to get attention immediately, to be noticed – even bizarre to border line nuts.
Let me explain to you exactly why keyword research and word relevance are more important than flash and hype. [Read more…] about What Are Words For, When No One Listens Anymore…
How Important is it to Design Professional Business Cards?
You can make your own business cards. There. I said it. It CAN be done. They can be made using most programs already on your computer and they can be printed out using perforated card paper right from your printer for a very small amount of money.
In years past, the older perforated card stock looked perforated. You could see the little bumps along the side. The new micro-perf stuff is better, but the stock is too lightweight and results in a flimsy card.
[Read more…] about How Important is it to Design Professional Business Cards?
What Kind of Business Brochure is Best for You?
When it comes to traditional print media, you really have some great choices in business brochures. So much to choose from means flexibility and options, so you should take a little time now and again to refresh your memory. [Read more…] about What Kind of Business Brochure is Best for You?
Breast Cancer And The Small Business
Breast cancer survivors have big hearts and big stamina. I’ve been a healthy woman all my life and stand in awe of the fighters and survivors of cancer. How do they do everything their life now says they must do, remain employed, and still carry on with the day to day activities that their original circumstance gave them, like kids and marriage and faith? I have a very full life and can’t imagine one thing more, but somehow these women and men are marching on and succeeding, with so much more to do, and with less energy to do it.
Small Business Philanthropy
You’ve heard it said, “You’ve got to stand for something, or you’ll fall for anything.” That’s true regarding business ethics, too. When it comes to your business philosophy, have you embraced philanthropy?
In tough economic times, it’s easy to decide that there just isn’t money to give away. The truth is, we have the money to do what we want to do with it, but when we’re not giving back to our community or supporting a cause that benefits the less fortunate, we’ve really just made a choice not to do so. I’d like to challenge you today to consider the benefits of giving to charity; the benefit to the community, and also the benefit to your business economy. Believe it or not, it’s tried and true. When you positively embrace giving a percent of your earnings to community outreach, your business irrationally prospers despite the so-called ‘loss!’ [Read more…] about Small Business Philanthropy