SO you need keywords, but if everyone in your service industry is using the same words, how will that help you? With that logic, how do the right words help you?
First of all, you’re not completely wrong! Random words aren’t going to be the Holy Grail you’re looking for.
Second of all, start your list already! We’ll discuss where you use what words and how you use them later.
[Read more…] about SEO: Where Do You Find Your Keywords? PT2
Shari does a great job explaining what SEO is not, a very important read I strongly recommend. This is a very basic synopsis broken down for the small service company that is just now learning that their site can do more for their company than just hold a place for chance visitors.
Search engines are not as hard to understand as it can seem to a smaller, service or product website owner. Most businesses understand by now that they must have a website so their company information can be easily accessed by prospective clients, but just having one doesn’t guarantee that.
Sharing links is a pretty common way to show interesting, fun, or informative sites to friends, associates. We don’t usually think about how that helps the website we link to, we just do it. Some research on a site we’ve been slowly upgrading revealed another common situation. The website wasn’t ranking.
As I shared what I had learned with the small business owner, I realized that all my words were falling on deaf ears. It can be hard to wrap your head around what it takes to be found online.
I wanted him to know that smart linking strategies can offset costs associated with marketing a company. Yes, you can, and should, hire a company to help you build links, but you can do some of it yourself and increase results while saving some bucks.
Content marketing is not sales and it’s not advertisement. It is, however, the most effective way to promote yourself online. Share your expert opinion on a product or method, teach others how to look at something more deeply or offer a differing point of view through well-written material you then share through online environments. Depending on the content’s usefulness, you may even be able to get it picked up in local magazines and other print publications. [Read more…] about What Is Content Marketing?
We get a lot of questions about content marketing. As my mentor and co-worker, Shari Voigt, pointed out so well in her post to Express Marketing Memo, it’s the many ways you present your company interactively online. Useful information is in constant demand, and quite frankly, it’s hard for most businesses to offer content effectively and still do the day-to-day activities involved with running a business. Many companies choose to outsource that function, but you can do it yourself.
Shari and I were talking about the difficulties beginners face when it comes to content marketing. As we mulled it over, we started talking about what doesn’t work. Basically, there are businesses we would never respond to because of their annoyance factor or the poor presentation. I’m sure you wouldn’t want that to be you.
Let’s hit on those issues so you’re better prepared when you hit the online world.
[Read more…] about 3 Things That Don’t Work When Content Marketing
Earlier this month I talked about article marketing on Express Marketing Memo, and I focused on the value of a larger audience for your material.
Many writers, and even small business owners, are realizing that to truly take advantage of Internet marketing opportunities, coming up with their own original content proves difficult, especially at the rate it must be done to help their Google rankings. Any given site should be posting between 2-5 new posts per week. Articles should get submitted for your company monthly or more. That’s quite a bit. You can do it, but you’d better budget your time.
[Read more…] about Get More Content From Article Directories
