Ever search for something online and find 3-5 returns of basically the same information for each company?
It can happen to you. [Read more…] about Recognize Your Uniqueness So Others Will
Marketing Is About Beliefs
Whether you know it or not, we all function on belief systems. Have you ever heard, “Whether you think you can, or think you can’t – you’re probably right”?
Well, I want to challenge the way you think about your marketing. After all, what you believe is what you’ll eventually get. If you’re an Inside Line Subscriber – you should be used to getting challenged on a regular basis!
Listen, here’s what I want you to know … [Read more…] about Marketing Is About Beliefs
Do You Know What You’re Doing?
Every single day, in every company across America, people are walking into their places of work with only a handful of things on their immediate to-do list, and a whole bunch on their periphery. Those peripheral, floating items are often much more important to the day-to-day operations of the company than you may realize.
We put off the big stuff until there’s time for it, right? [Read more…] about Do You Know What You’re Doing?
Become Your Customer’s Habit, and Then Their CRAVING!
This was inspired by a great presentation from Christa Trantham, a very aware young lady with an incredible marketing perspective!
Habits are funny, little people with big feet …
No, that’s a hobbit …
But habits are pretty weird, too.
We don’t always know why people do what they do, but figuring it out is what marketing is, so it’s important to understand how our customer behaves. [Read more…] about Become Your Customer’s Habit, and Then Their CRAVING!
Twitter For Business
Twitter can be used for conversations (best use) or information streaming (many people do this with great success.) By information, I mean you can share links to great content here and others may retweet it, or just read it. They may just ignore it. It takes a LOT of great content, reaching out to others, and comments in Twitter before anything gets picked up.
Connect Your Blog To The Social World
Blog for a reason, or don’t waste your time! Social media without a blog or blogging without sharing it – either way, the whole system is inoperable.
We describe the relationship between your website and social media to your car’s drive train. Your website is the engine, but your blog is the transmission. You can’t drive the car with just one – you need both.