[soundcloud id=’50932673′]
A couple of years ago, I thought everyone was actively using social media, but me. I thought I was behind, but really didn’t care too much. I thought I worked with businesses peculiarly difficult in this area, and that I could influence them a little at best, and would continue to try, but mastering this monster would probably take a new hire in our organization. I didn’t try very hard because I knew I struggled with it, too.
We knew it could help, knew it helped some businesses, but were still unsure how much. I think I looked at social media as more of a fad that would evolve or fade away. I see that many of you think that right now. [Read more…] about Don’t Waste My Time, I’m Working
Business blogging is a necessary part of marketing in 2012, now and in the foreseen future. Why? Because doing it right ‘keeps you in the loop.’ If sharing your content, commenting on blogs, and linking to your website are the accepted way to prove you have a relevant business, you can’t really develop new and loyal interest in your site unless you’re actively blogging.