Keeping track of your analytics, stats and numbers is a key component to growth. Your memory can be highly inaccurate, but those hard numbers make goals possible to break. Consistently, companies who know their numbers outperform those who don’t.
When we talk to new prospects in January, it’s not unusual to hear that they often expect to do little more than ‘get through’ the month. It’s a good time for them to check out marketing differently because they figure they’ll have time to look into things over slower periods.
What a difference a year makes!
By the next January, they’re telling us how busy they are. It’s awesome, and we use their stats all year to close deals with other companies, too.
So what should you be keeping track of? How do you measure results? One company says their marketing campaign was successful if the phone rang more, another says if they had more traffic to their website, and yet another says when emails are opened they’ve experienced success.
Would it surprise you to know that none of those stats show enough of a picture to tell what worked and what didn’t? Even higher income, while nice, doesn’t necessarily tell you why it happened. If you know why more money came in when, you can begin to duplicate efforts that work.
What do you need to know to make more money?
- Landing page activity –
- Views,
- Entry page
- Phone calls,
- Sign ups,
- Sales,
- Next page,
- How long did they stay on the page?
- Email opens, click through rates, and delivery day and time
- Social media interaction
- What percent of people looked vs bought?
The Better Business Blogs And Shares
Truly, the best way to increase all these numbers is through frequent blogging. Blog with video, audio, images and blog text, but get your information out there with your shareable blog.
Point blog posts to your landing page using language that encourages a visit to it. When you use audio and video, that language can go in the title and surrounding paragraph text.
Your blog analytics tells you a lot about your website visitor. Where the entry point was, for instance. If you know the language and system that brought a paying website visitor to your blog or landing page, you can begin using that language or keywords in your social media updates and email marketing campaigns when you share the link to a blog post that points to a landing page. Consistent blogging helps associate words with your company, product, or service, and will increase overall website visibility on search engines. Even more importantly, it will increase the visibility of your landing pages. Use your social media sharing buttons to make it uber-easy for others to share your stuff, too.
What numbers do you track? Where were your largest increases last January? Are you on track to beat those numbers? Tell us about it in the comments section.
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