Financial destruction and ruin is everywhere, and dreams lay waste in the bricks on the ground. That’s what the news is all about, right? Catastrophe could well become the small business mantra of our generation. Would it surprise you to know that some very successful businesses were started during the Great Depression?
We’re going through some really tough times right now. I would point out, however, that if we are currently experiencing upwards of 10-13% unemployment, that still leaves a 87-90% of us working.
Financially strapped as most are right now, don’t be taken in by doomsday mindsets. Innovation is often bred during times like these. History proves some have excelled even during the darkest moments. What sets them apart?
Great Companies Develop a System to Pick up Bricks
It takes some ingenuity and forethought to figure out what you can do with the rubble you may be facing. Believe it or not, your company, either currently existing or resulting from the economy of our times, is in a unique position to grow.
You can do so much more than our Great Depression era relatives could because you have access to tools they did not.
Q: What did that era do that changed everything for generations to come?
A: They learned to automate.
Right now, most of our businesses are operating in a particularly crowded web space. It’s filled to the brim with content and information, searchers and buyers – and competition.
Your success model will have to work differently to reach the traffic that needs you, while leaving your competitors in the dust. Clearly, if some of your marketing tasks are not automated, you will spend far too much time managing critical online marketing. Where will you find enough time to build and manage your empire?
Here are a few very important ways your small business should consider automating to fulfill some of its marketing obligations.
- Email marketing campaigns
- Social media strategies
- Business website hosting management
There is no longer any reason to avoid taking these steps. Tools have been developed that bring your unique selling points to the forefront of the online business world. These tools make you money because they save you valuable time.
Don’t kick bricks when you can build an empire.
Read more about successful innovators during the Great Depression:
Startups Among the Ruins: How 10 Companies Launched During the Great Depression
10 People who Made a Fortune During the Great Depression
Photo Credit: Pile of Rubble
Photo Credit: Empire State Building by echiner1 on Flickr
Both photos available under Creative Commons License
i m a fan of your blog and articles. i have been following many years.Thanks for writing this, I love reading your stuff keep it up.
Appreciate it : )
I didn’t know some of the very successful businesses were started during the Great Depression. This sounds almost impossible… Or maybe not… You are right, even though we are experiencing a 10-13% of unemployment, this shouldn’t get in the way of our creative minds.
Good to hear from you Steven, and better still, it sounds like you’re keeping a positive attitude. As a nation, I don’t believe it’s healthy to have a fatalistic perspective when the chips are down. No motivation in that!