Building a Better Website:
3 Things that Destroy Marketing and Strategy
Depending on the type of commerce your business deals with, your website needs will vary. There is no one-size fits all for complete website construction. There are a few things, however, that hamper even the most well-thought out plans when it comes to the performance your website needs to deliver … that is, if you want it to do more than cater to customers who already know about you.
The very first thing to avoid is a hosting service that:
A. Doesn’t respond to your needs, and
B. Slows your site down substantially due to their server overloads.
Be aware that you get what you pay for. Some of the more popular hosting platforms, while inexpensive, can be incredibly slow. That’s because they allow too many websites on too few servers, and as the servers fill up, the system bogs down for everyone.
In our opinion, the best small business website:
- Is a highly-functional, ever-improving WordPress site – giving you easy control of updates,
- Is installed on a high quality, reasonably priced hosting service – one where you can easily reach a live, English-speaking representative for help when you run into technical difficulties.
- Uses a high-quality, premium WordPress theme as the foundation for its design.
Another thing to avoid is using a faulty WordPress theme.
Pick a theme that is well-known to deliver on functionality. Don’t be confused about it – a great theme not only looks great, but does everything you need it to and everything others will need it to do effortlessly and seamlessly.
An awesome business website theme will:
- Upgrade easily for security updates and faster, increased performance.
- Integrate a wide array of useful plugins,
- Allow for a full-range of customization including text, color, widgets, and overall navigation.
- Increase in functionality over time, not become more limited.
If you’re looking at themes that can’t do all that, avoid them. They’ll cost much more in aggravation and sales over time.
Another thing that can impair your website marketing strategy at the get go is deciding against search engine optimization.
People need to find your company website based on the terms they use in search. Competition for those words is fierce, so you need to know your best options. Many times small variations in everyday terms improve visibility quite a bit. Make sure your SEO specialist believes in continuing education, continued research, and results.
Avoid these three things and your efforts to build a website that enhances your marketing and improves your strategy will be rewarded with new, paying visitors.
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[…] our first post in this series about website development, we covered 3 Things that Destroy Marketing and Strategy. Let’s go further and talk about some things that can be built right in that actually enhance […]