Building a Better Website:
Is Blogging Marketing? Incorporate Strategy Everywhere
Once upon a time, HTML websites were the only professional looking websites available. They were costly, needed a lots of code, and were very unchangeable without paying for additional services provided solely by your website designer. They couldn’t be regularly updated with new material easily. Small companies with equally small marketing budgets were resigned to a static website that would be ‘it’ from then on.
Then WordPress came along and changed all that. Soon, web developers began to realize that their clients deserved much more that what a static HTML website could ever offer. Now WordPress websites make up around 15% of the total number of websites globally. That’s pretty big.
While blogging platforms have been around a while, business websites weren’t really embracing the fact that they were becoming wildly popular because they were wildly viral. With the cat out of the bag, companies can now offer products and services on sites that cost less to set up and do more for the website owner and their clients – changing the face of online marketing forever. The range of useability is huge, though, and WordPress continues to offer the best options available for every size business, hands-down.
Will a blog help you?
I’ve stressed the importance of using WordPress websites throughout this 3-part series. We use them for our clients, Google developers use them, and anyone who wants superior performance and continuity in quality prefers a WordPress site to any $5.00 site you can purchase these days.
That’s because WordPress sites are CMS, as opposed to straight HTML. That stands for Content Management System, and for good reason. Pages that used to be static – blog posts, images, calendars, and catalogs can now be dynamic, changeable content. Managing that content is quite possible for business owners these days. It’s still a lot to learn from scratch, but it isn’t an entirely different language!
Well, most of it isn’t. Website builders familiar with HTML and CSS can still customize a WordPress site to do absolutely anything anyone would ever want to do with it. iThemes for WordPress are used by anyone who actively engages in blogging as part of their marketing strategy. Why? Ease-of-use, functionality, and appearance.
CMS websites are the only websites our company offers to install and customize. Our clients absolutely love the fact that we don’t hold them hostage. They can do what they want, when they want. That cutting edge keeps them on top.
WordPress makes blogging strategies easy.
Decide what your customers need most. What information can you provide that leads them to trust your perspective and expertise in an area? Make a list of categories that will inform your customers and encourage their interest.
If your clients need information in five areas, for instance, you could start posting that information at a rate of three to five posts per week to start. Reach out to readers by requesting a response, and tell your face-to-face customers and tire-kickers about your blog, too. Encourage everyone that comes in contact with your brand to find out more, whether or not they were sold right away.
- Use a catchy name for your blog; it will become part of your brand identity
- Write a few posts at a time
- Use the ‘Schedule Post’ feature, so you can easily publish them regularly
- Start adding post URLs to Twitter and Facebook
- Request comments on your material
Over time, you’ll see the benefit to adding an active blog to your marketing strategy. You’ll be more than a face, you’ll be the friendly voice of your company.
Sign up for the Inside Line for more on our upcoming blogging series, and tune into The Richardson Copywriter for blog tips that will help you further understand how blogging efforts can benefit your company.
Are you ready to build your perfect website? Learn even more about website marketing strategy, and contact Zero To Sixty Marketing to find out how we can help you put the pieces together for great results.
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