Link Building

Links Help You Get Found Online

January 23, 2012 by Susan Hamilton Leave a Comment

Just when you think your great new website will help customers find your company, you learn there’s more to do to keep it in front of people. New websites have to get a lot on the ball quick. It doesn’t seem fair, does it? But you really have no choice on this one, folks, you have to take steps in the right direction regularly or all you have is a pretty, unseen, and virtually unusable website.

I want to spend a little time explaining links, why different links matter, and why you need a healthy mix of them all for maximum benefit. Links show the relationship between your reader’s interests and your website information.
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MerchantCircle Helps Local Business

October 24, 2011 by Susan Hamilton 1 Comment

There are a lot of ways to develop healthy back links to your business website. MerchantCircle is on our short list because it really does a great job gaining exposure for local business. [Read more…] about MerchantCircle Helps Local Business

Can Directory Listing Hurt You?

May 31, 2011 by Susan Hamilton Leave a Comment

As a matter of fact, not all directories are harmless.

It is important to list your business in human-edited directories; we even teach you how to do it correctly yourself. Directories are a great way to promote your company, improve your back links and gain exposure.

But watch out.

Some sound good but can suck hundreds of dollars out of your account in the blink of an eye. [Read more…] about Can Directory Listing Hurt You?

Why Deep Links Matter

January 10, 2011 by Shari Voigt 2 Comments

If you’ve been diligently building links to your website, good for you! Generating inbound links to your site is one of the most important things you can do to improve your website’s visibility on the search engines. But are all those links going to your home page? [Read more…] about Why Deep Links Matter

Link Strategies Will Improve Rank Issues

July 23, 2009 by Susan Hamilton Leave a Comment

Sharing links is a pretty common way to show interesting, fun, or informative sites to friends, associates. We don’t usually think about how that helps the website we link to, we just do it. Some research on a site we’ve been slowly upgrading revealed another common situation. The website wasn’t ranking.

As I shared what I had learned with the small business owner, I realized that all my words were falling on deaf ears. It can be hard to wrap your head around what it takes to be found online.

I wanted him to know that smart linking strategies can offset costs associated with marketing a company. Yes, you can, and should, hire a company to help you build links, but you can do some of it yourself and increase results while saving some bucks.

Secrets of Successful Small Business Websites

April 23, 2009 by Shari Voigt 4 Comments

If you build a better website, will the world beat a path to your door? I hate to disappoint anyone, but it’s not likely.

A great website will cause your visitors to hang around to see what you have to say, but on its own, will do little to draw new customers.

Now, if that great website is search engine optimized, contains fresh and interesting content, and has relevant links pointing to it from other sites … well, that’s a completely different story. Note that this isn’t an even / or proposition. Highly visible websites are search engine optimized, have a continual infusion of fresh, interesting content, AND hundreds of inbound links. If your site can’t be found, it’s missing one or more pieces of this puzzle.