You want to know a secret? SEO tools are a dime a dozen. Really. Whether you have Yoast SEO, All in One SEO, SEOPress, or any of the other on-site SEO plugins – or whether you have subscribed to SEMRush, Serpstat, Longtail Pro, Ahrefs or any of the other subscription services – the value is not in the tool itself. Just like a quality hammer doesn’t make you a good carpenter, or great pots and pans make you a great chef, or a great camera make you a great photographer.
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