We’re experts, and we want people to know it, right? If we’re supposed to use authority when we blog, then we need to remember all the essay rules from college to make sure everyone knows we’re highly educated so they’ll trust our judgement.
Can you say, “Stiff shirt?” [Read more…] about Does Your Blog Sound Stern? Lighten Up!
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The ability to blog for your business is such a gift! Your parent’s company didn’t have opportunities like you do today. You can literally control the content that goes out through your company website with only a few paragraphs a day.
That’s a tremendous advantage, because your audience learns to trust you way before they purchase or donate. That makes them a much warmer contact than if they just searched for you out of the phone book or online.
How do you decide if you trust a company’s services online? Is it just Russian Roulette, a gamble to see if they can back up their offer? Or do you take the time to go to reviews and look through a website to see if you learn anything about them that sets them apart from their competitors? [Read more…] about Can a Blog Build Your Business?
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Learning social media is a lot harder without something to share. If you want to grow your online reputation, simply posting pictures of your dinner or your cat might not be as effective as if you also had some blog posts written that would get a visitor to your website. NOW social media won’t be so hard, right? You’re not just filling space when you have something important about your organization to share.
When you’re just starting to blog, the whole thing is a little overwhelming. My advice is always to stay at it, because it does get easier. Get in the habit of writing down your thoughts, whether you use a notebook or Google docs, until you have about five posts. That way, you can take some of the pressure off yourself as you develop a routine that allows you to post more frequently.
Here are a few more tips to get you posting:
[Read more…] about How To Write An Easy Blog So You Can Share It
Business blogging is a necessary part of marketing in 2012, now and in the foreseen future. Why? Because doing it right ‘keeps you in the loop.’ If sharing your content, commenting on blogs, and linking to your website are the accepted way to prove you have a relevant business, you can’t really develop new and loyal interest in your site unless you’re actively blogging.
Blogging doesn’t have to be text, it can be adding videos, audios or images, too. It does have to be good for the reputation you’re building around your brand.
Here are a few bad blogging situations you should avoid if you want to clearly position your brand as a recognizable leader in your arena.
If a picture paints a thousand words …
Did you know that when you use images on your website, eyeballs stay on your pages three times longer than if you didn’t? It’s no secret that pictures incite interest, and using them helps you make your point. When you tell a story, you paint word pictures in a person’s mind, too. Those stories help your customer relate to you, and help them see that they can trust your judgement based on your experiences.
I understand how hard it is to figure out what your customers want to know. When I first started writing blog posts, the advice I heard was all about writing with authority and letting your customers know how much you knew about something they needed.
[Read more…] about Paint a Picture For Your Customer in 500 Words
It’s not easy to manage a blog when you run a company. Unless you started out blogging, most businesses that we come in contact with would rather pay to have it done for them than struggle with their own blog. It’s not hard, though, and the heaviest factor seems to be whether or not you’ll develop the discipline to do it. That said, disciplines take some effort and forethought. Blogging is no different. [Read more…] about Are You Blogging Enough?
