One of the many services we offer our clients is monthly website management that includes posting blogs, images, and videos to WordPress websites. I’m in a unique position to be very familiar with the internal dashboards of these sites, and have noticed an area that could use some attention.
First of all, have you ever heard of creating a search experience?
[Read more…] about Use Blog Categories Wisely (Must Read!)
This post originally published on the Richardson Copywriter by our writing assistant, Bridget Skinner. We know you’ll find it helpful, so here it is again!
~ Susan
A quality piece of content work takes quality time. You might think you have all the right content ready to go – and maybe you do, maybe it is.
Don’t hit that “Publish” button before you’ve let your piece sit for at least 24 hours. This piece of advice has been instrumental to me in the world of writing content. I can guarantee that when you pick it back up you’ll find changes that need to be made, every time.
[Read more…] about Blog Content Tips For New Bloggers
Do you know how to recognize comments you should keep versus comment spam? I’ve noticed recently that some of our clients are confused about what should be deleted. Some discard everything without a second thought, some simply ignore them until they have a zillion piled up. [Read more…] about How To Recognize Comment Spam
By now you’ve heard that blogging can help your business. Did you know that your blog content is actually valuable?
That’s right.
When you post important material on your blog on a regular basis, you build up a valuable archive that will serve you for a very long time.
Blog content is advertising, only it’s not the ad in the newspaper or in a circular. It’s more of a soft-sell, and has enormous potential IF you embrace the system. Everything that you write about your industry, field or niche exposes your understanding of it.
What do most consumers do before they decide to part with their hard-earned money? They take a spin around the Internet.
The determining factor that turns a visitor into a paying customer is NOT your contact page. First, they want to know if you’re the company they need or want. [Read more…] about Your Business Blog Content Is Valuable, Use It
Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your
reader’s interests. Assuming your blog publishes to an RSS feed or email newsletter, neglecting the things your readers are looking for can take you out of an inbox very quickly! [Read more…] about Keep Your Business Blog Focused
Your blog isn’t under the same scrutiny as your other, more direct marketing methods. A blog is more of a place where your readers and potential customers can learn more about you before they purchase, as well as interact with you after the sale. A blog is designed for two-way communication, and that means it should be written more conversationally than articles, for example. [Read more…] about Grammatically Speaking: Business Blog Tips
