Earlier this month I talked about article marketing on Express Marketing Memo, and I focused on the value of a larger audience for your material.
Many writers, and even small business owners, are realizing that to truly take advantage of Internet marketing opportunities, coming up with their own original content proves difficult, especially at the rate it must be done to help their Google rankings. Any given site should be posting between 2-5 new posts per week. Articles should get submitted for your company monthly or more. That’s quite a bit. You can do it, but you’d better budget your time.
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Many business owners believe that blogging is a waste of time. Not too long ago, I felt the same way. Let’s face it: Blogging can become a time consuming monster! But done right, it’s an effective, yet subtle way to market your business.