Business blogging is a necessary part of marketing in 2012, now and in the foreseen future. Why? Because doing it right ‘keeps you in the loop.’ If sharing your content, commenting on blogs, and linking to your website are the accepted way to prove you have a relevant business, you can’t really develop new and loyal interest in your site unless you’re actively blogging.
Blogging doesn’t have to be text, it can be adding videos, audios or images, too. It does have to be good for the reputation you’re building around your brand.
Here are a few bad blogging situations you should avoid if you want to clearly position your brand as a recognizable leader in your arena.
Did you know that when you use images on your website, eyeballs stay on your pages three times longer than if you didn’t? It’s no secret that pictures incite interest, and using them helps you make your point. When you tell a story, you paint word pictures in a person’s mind, too. Those stories help your customer relate to you, and help them see that they can trust your judgement based on your experiences.
A common misconception is that having multiple domain names will increase your site’s search engine rankings. It’s not uncommon for a business to own their name as a domain, as well as several keyword-specific domain names.