Zero To Sixty Marketing

SEO

Can Directory Listing Hurt You?

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As a matter of fact, not all directories are harmless.

Local Listing Service.It is important to list your business in human-edited directories; we even teach you how to do it correctly yourself. Directories are  a great way to  promote your company, improve your back links and gain exposure.

But watch out.

Some sound good but can suck hundreds of dollars out of your account in the blink of an eye.  [Read more…] about Can Directory Listing Hurt You?

Your Business Blog Content Is Valuable, Use It

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By now you’ve heard that blogging can help your business. Did you know that your blog content is actually valuable?

The Richardson Copywriter blog.That’s right.

When you post important material on your blog on a regular basis, you build up a valuable archive that will serve you for a very long time.

Blog content is advertising, only it’s not the ad in the newspaper or in a circular. It’s more of a soft-sell, and has enormous potential IF you embrace the system. Everything that you write about your industry, field or niche exposes your understanding of it.

What do most consumers do before they decide to part with their hard-earned money? They take a spin around the Internet.

The determining factor that turns a visitor into a paying customer is NOT your contact page. First, they want to know if you’re the company they need or want.   [Read more…] about Your Business Blog Content Is Valuable, Use It

After the Pitch

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Zero To Sixty Marketing Agency Newsroom on PitchEngine.We’ve just begun using a terrific social media release service in lieu of the traditional press release submitted via wire service. If you haven’t yet tried PitchEngine, you really should. News submitted through PitchEngine can be accompanied by multiple images, video, audio, resource links, and a ‘tweet pitch’ (your message in 115 characters or less). At the $29 pay-per-pitch level, it’s submitted to the major search engines and hosted forever on the site. For what you get, it’s a steal!

The strength and power of a social media release is its ‘sharability.’ So what do you do after the pitch to facilitate sharing and really get the word out about your company’s news?  [Read more…] about After the Pitch

Do You Need a Media Release?

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Press releases aren’t dead, in fact, they’re used even more today. But they are getting picked up differently, and by additional audiences you may not have thought about.

The way to think about a press release has changed because the audience has enlarged – not gone away. Now you can submit a press release online and reap the benefits of great back links, online attention and sharing, and still reach journalists who are actively looking for leads and information.   [Read more…] about Do You Need a Media Release?