Business blogging will really benefit your company, that is – unless you forget that your blog should be addressing your
reader’s interests. Assuming your blog publishes to an RSS feed or email newsletter, neglecting the things your readers are looking for can take you out of an inbox very quickly! [Read more…] about Keep Your Business Blog Focused
SEO
Grammatically Speaking: Business Blog Tips
Your blog isn’t under the same scrutiny as your other, more direct marketing methods. A blog is more of a place where your readers and potential customers can learn more about you before they purchase, as well as interact with you after the sale. A blog is designed for two-way communication, and that means it should be written more conversationally than articles, for example. [Read more…] about Grammatically Speaking: Business Blog Tips
Your Small Business Should Be Blogging
Why should your small business be blogging? Your interaction with viewers, or lack thereof, may be the only thing holding you back from more sales. While the importance of a website is crucial in our tech-crazy era, a website that has the ability to update information through blogging will outperform in sales when compared to a company website that doesn’t. There are other ways to add updated material continually to your site, and many have value, but a blog adds something more. [Read more…] about Your Small Business Should Be Blogging
How Often Should You Update Your Small Business Website?
When was the last time you updated your small business website? This week? This month? This year? If it wasn’t this week, it’s been too long and it’s time to give your website a little attention. [Read more…] about How Often Should You Update Your Small Business Website?
Press Release: Write Often
A University of Wisconsin study found that daily newspapers discarded 72% of press releases. If your release is guilty of these common flaws, it might be time to learn how to write your wrongs.
6 Things Not To Write
The number one reason for press release fatalities was “limited interest to readers,” followed closely by “no reader interest at all.” According to the study, no real news in the release, poorly written material, and inaccuracies or duplication are no-no’s that keep your information from getting into the right hands, or in front of the right eyes.
On the other hand, there are some things you can do to get your story picked up.
Are You Paying For Great Content?
Do you write your own Web site and blog content? Your own articles? If you are paying to have your content written, consider the source.
There’s an old saying that still holds true – you get what you pay for. If you purchase from freelance writing boards and only offer low-ball pay, you may end up with regurgitated content that was previously written for someone else, or student work.
Not that you can’t find good writers on a freelance job board, of course you can. But some writers who are willing to work for less may not believe your project is worth their best effort. If you do hire off of a job board, offer a decent rate of pay for the job to be done. This benefits everyone and gets you closer to the writer who knows what good content is worth and is willing to do a great job if paid fairly. This is a business.