Zero To Sixty Marketing

Social Media

Don’t Waste My Time, I’m Working

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A couple of years ago, I thought everyone was actively using social media, but me. I thought I was behind, but really didn’t care too much. I thought I worked with businesses peculiarly difficult in this area, and that I could influence them a little at best, and would continue to try, but mastering this monster would probably take a new hire in our organization. I didn’t try very hard because I knew I struggled with it, too.

We knew it could help, knew it helped some businesses, but were still unsure how much. I think I looked at social media as more of a fad that would evolve or fade away. I see that many of you think that right now. [Read more…] about Don’t Waste My Time, I’m Working

How to Make More Money – TODAY

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You don’t have to be broke. There. I said it.

I know that’s bold, but it’s entirely true. We may have times in our lives when our companies aren’t making the money we want to see, but free marketing options are available for everyone these days. If you’re not using them and continue to lack customers – you have no one else to blame but yourself.  NOT the economy. [Read more…] about How to Make More Money – TODAY

How To Post Your Blog to Social Media

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We have several new clients that are just learning to blog, YAAY! Good for you! Our wonderful and faithful website clients know that when you contract with us to build your website, we teach you how to use it, too. What good is just building you the website if you don’t know how to use it as your central marketing tool, right? We want you to know how to use your tools.

So those of you who haven’t set up those time frames to learn what you need to know might be falling behind a little. If you’re not using your blog, your website is doing absolutely NOTHING for you, and we NEVER want that. If that’s you, call us right away.

But if you are blogging, you’re still not done.

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Why Put Your Business on Facebook?

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Does it really matter??

Yes, it does. And while it’s important online, many businesses don’t realize how good Facebook is for their reputation offline, too. Being able to say to a prospect, “You should connect with us on our Facebook page and learn more about our company” is a nice follow up when you haven’t quite sealed the deal. People have come to know Facebook as a place where they can investigate you in more detail, and see what your attitude is about your customers.  [Read more…] about Why Put Your Business on Facebook?

What Am I Supposed to Do On Facebook?

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I Never Get on Facebook, What am I Supposed to Do?

Facebook icon.Everyday millions of people are engaging on Facebook. If you don’t have a Facebook account, or haven’t been active there, it may be intimidating or overwhelming to get started. Many, many people are only now realizing how important using social media is to their companies. Don’t be fearful or overly concerned – EVERYBODY has to start somewhere! The important thing is that you’ve decided you want to get involved.

I’m sharing some links at the bottom of this post to help you get a handle on why using social media is important. Right now, I’m going to concentrate on helping you get started.

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Do You Understand Customer Life-Cycles?

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Checkered Flag.Most people would agree, they want their customers (most of them anyway!) to return. Learn their habits and you’ll improve the odds.

Engagement and relationship are words so overused, it’s difficult for me to say them. There are no other words. They matter, they work, and in today’s marketing environments they must be mastered. Your business is always a service, and you’re always serving people and your community with it.

If you’re not, people will know and not come back and share their experiences with others because they have mastered relationship and engagement!

There is a clear line in the sand. It’s simply not efficient for selling to be your number one goal right now. You must sell to make more money, but to do that and truly serve your market you need to be very aware of their needs and share that everywhere while they develop a trust with your company.

[Read more…] about Do You Understand Customer Life-Cycles?