We’re all familiar with the Bob Dylan tune. That is especially true when it comes to your marketing dollar. The times we are experiencing now require rethinking everything we have held to be true in the past. Today’s marketing is very different than it was even three years ago, and no one today has money to throw into anything that will not produce.
That being said, what are you doing with your marketing dollar? Have you cut your overhead to balance out lower demand, or cut your productivity? You probably know you have to market differently, but how? What is the systemic difference between a fully functioning, income producing company, and a company having trouble paying its bills? [Read more…] about Marketing: The Times, They Are A-Changin’