I’m going to be honest with you, I’m not a huge fan of Twitter … but it is an effective tool if you apply it to the proper task. When we are trying to move a heavy stubborn object, we need leverage, or a big hammer to persuade movement. Twitter can provide such leverage if your hammer is big enough.
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How to Use Twitter For Conferences
My husband, gotta love him, hasn’t mastered Twitter yet. Like many of you, when he realized it could benefit his speaking engagement, there were too many other things that took precedence. The show had to go on.
Twitter isn’t hard, but it is different on different smartphones and the apps also work a little differently. It looks easy enough, but I suggest reading this letter I sent him first. (Had I known he didn’t ‘get it’ I would have started helping him a long time ago!) I have his permission to post the letter I sent him later that day, so here it is! ~Susan
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A Coffee and a Tweet
Your business should be active on Twitter, but how often does the day get away from us and we just can’t seem to make time? [Read more…] about A Coffee and a Tweet
Your Staff on Twitter – Communication Strategy
Twitter has a lot to offer the local business, but it’s all about strategy. It took me a couple of years to figure out. Back then, no one really thought about using Twitter in the office interactively. Few are talking about it now.
Let’s say you operate a micro-business, maybe one person in the office and a two to five people off-site visiting 
clients. By using Twitter tools like Tweetdeck, Hootsuite and SocialOomph, you can build a network of local followers that are very likely to need your services.
Why Should Your Company do This?
I believe the beauty in what Twitter offers local business is the mobility. You see it every day, people staring down at their phones to text, search or call. To do that effectively requires a compatible phone. Those phones aren’t cheap. I think that’s a strong argument for segmenting the population right there. First and foremost for most companies is building a client base of customers who can afford their products or services. Marketing on a mobile platform increases the odds that your message is going out to that base.
Add to that the ability those clients have to tweet to their friends and family about the great company they just hired, and you’ve again increased your company’s validity online. [Read more…] about Your Staff on Twitter – Communication Strategy
How Online Content Grows Wings
Exact Target reports that Twitter users are more likely to post regularly to blogs, more likely to post product and service reviews, and more likely to share coupons on coupon sites. We’re also more likely to write articles, post videos, contribute to wiki’s, and comment on other people’s blogs. This rings true for me, because as a Twitter user, I like to find interesting or educational tidbits that I can share with my readers. [Read more…] about How Online Content Grows Wings
It Could Happen To You: Vacation Twitstakes
It Could Happen To You: Vacation Twit-stakes
It was early fall, 2009. Our family was enjoying an incredibly beautiful view of the mountains in northern New Mexico. Antelope, elk, buffalo, trout of every kind; magical cloud shadows intermittently cooling the frugal warmth of the altitude, and then…
all of a sudden…
DID I LEAVE MY AUTO TWEETS ROTATING WITHOUT ANY CONTROL??
YES. Yes I did. I had a brilliant plan to test a group’s response to my various tweets for a 12 hour spell. Two and a half days later, I realized I had forgotten to turn it off before I left town. Something that rolls off my tongue when explaining how easy and effective auto-tweets can be for businesses everywhere desiring to reach audiences that vary their attention spans between hours of the day, immediately became an opportunity for me to lose my entire reputation due to the risk that I had become–Twitterspam.
AW, CRAP.
No wireless in the cabins we were occupying. Since my husband, the Greatest Fisherman Of The Mountain, was quite a ways down stream (yet with the car, go figure) when I came to my realization, I had to bum a ride from a local to the civic center several miles away and work out my wireless muscle to see if I could remedy this mess.
Guess What I Learned About Tweet Automation?
NOT easy to remedy!! I use Social Oomph Professional for keyword research on the businesses I’m interested in following, and also for their somewhat simple method of rotating tweets. They allow several tweets to be posted in a certain format that causes random, rotated tweets that only need to be drafted in once, and from there you can schedule the frequency and pauses as necessary. Sounds groovy, right?
Trying to get a wireless connection in the back seat of a Ford Taurus with the excruciatingly bright, early morning sunlight–defying your ability to even see the screen let alone follow instructions, made for an irritation much like I imagine the chaffing of the buttocks after an eight-day, showerless excursion into the Arctic. But I digress…
Once in, having never been in this situation before and assuming an ‘off button’ would exist, I realized with trepidation that alas, it did not. EVERY SINGLE SCHEDULED TWEET, even though they were in the same family of tweets, had to be deleted from the text box where they originated, and from the published posts that had already gone out.
After an hour and a half, I was able to go through each and every one of the 22 published tweets and get rid of the origin, and then the published tweet. My logic being there would be nothing
It was early fall, 2009. Our family was enjoying an incredibly beautiful view of the mountains in northern New Mexico. Antelope, elk, buffalo, trout of every kind; magical cloud shadows intermittently cooling the frugal warmth of the altitude, and then …
all of a sudden … [Read more…] about It Could Happen To You: Vacation Twitstakes