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Local Marketing

Local business invests in marketing education.

How Do Highly Successful People DO It?

February 7, 2013 by Susan Hamilton Leave a Comment

“Earnest acquisition of electric knowledge is the “secret” of the successful. Not having time for it is a choice of the poor.

If you ask a successful or rich person at 5:00 P.M. what he knows that he didn’t know at 7 A.M., he usually has an interesting answer.

If you ask a poor person the same question, he almost never has an answer. He’s been busy, though, that you can count on.”  ~ Dan Kennedy
[Read more…] about How Do Highly Successful People DO It?

Don’t Do What They’re Doing

July 10, 2012 by Susan Hamilton Leave a Comment

Start a business, set up shop, and they will come, right? It would be nice if it all worked that way. If time has passed and you find yourself ‘drinking the economy kool-aid’, I have a little research project for you.

Ever heard the phrase, “Birds of a feather flock together?” While I’m a firm believer in philanthropy and helping out another, the business and scriptural principle we should be standing on is, “Iron sharpens iron,” not “The sky is falling.”

Successful people do what they see other successful people do. In business, you have to adopt the same kind of successful thinking – aggressively.

You will adopt the ideals of the company you keep, of the people you hang around. If you’re surrounding yourself with people who just don’t see success being possible, you’re in trouble deep.

Here’s an Analogy:  [Read more…] about Don’t Do What They’re Doing

Research Proves Heavy Smartphone Shopping

May 15, 2012 by Susan Hamilton Leave a Comment

Here’s where data really gets interesting to me.

When it comes to researching the products, 66% of consumers are using tablets while 57% research on their smartphones. Reviews? 56% read reviews on tablets and 45% on smartphones. Details, as I’ve told you before, make tablet shopping an ideal environment for browsers who really want to take in the experience. Thing is, the smartphone numbers are pretty high, too!

Business owners have to take this stuff into consideration when they’re trying to figure out why the phone isn’t ringing. Websites have to be precise, clear, and informative to make navigation easy on consumers who are in ‘ready-to-buy’ phase. What do you need to know? Ask us in the comments section, or on our Facebook page, we’ll help you get the right information.

[Read more…] about Research Proves Heavy Smartphone Shopping

What Are Consumers Doing With Their Tablets and Smartphones?

May 14, 2012 by Susan Hamilton Leave a Comment

(And why does that matter to you?)

People are spending big money and using their tablets and smartphones to do it. They’re easy to use, and businesses that pay attention are bringing in the profits.

Smartphones make finding locations simple, and convenience is the reason why 73% of people using them find you with their smartphones vs 43% of tablet users. Neither number is anything to sneeze at. If this is how people find you, how important is it to represent your business conveniently for them, too?

[Read more…] about What Are Consumers Doing With Their Tablets and Smartphones?

It’s All About Local

April 24, 2012 by Shari Voigt 1 Comment

For the brick and mortar small business, it’s all about local.

Google screenshot of Zero To Sixty Marketing LLC listing.Forget about SEO, blogging, gaining back links, and posting to Facebook and Twitter for just a moment. If you want to draw visitors to your physical storefront, you need to focus on ‘local’ first. Get the local part right, and the rest will begin to make sense. All paths will lead directly to your door.  [Read more…] about It’s All About Local

Local Business Reviews Are Powerful

April 11, 2012 by Shari Voigt 3 Comments

We’ve just returned from a trip to Dallas, TX to participate in Sandi Krakowski’s ‘Divine Call of God on Your Business’ event. It was a wonderful business and personal growth experience, with great speakers and inspiring messages. The two biggest take-aways for me were in the area of relationship building and my readiness to act on things I already know to be true. (More on these in a future post.)

Munger Moss Motel On the way to Texas, we spent the night at a cute, retro motel that we never would have even heard of had it not been for social media and Google Places reviews. [Read more…] about Local Business Reviews Are Powerful

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