Zero To Sixty Marketing

Local Marketing

Your Company Needs to be Correctly Listed in Directories

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Every business that has been talked about even once has a representation on Google, Yahoo, and Bing. Whether you have a website or not, search engines have made decisions about your company – specifically, where you are allowed to be on a search page and what you your business sounds like to others based on factors you’re not in control of.

Businesses that don’t know they are being determined by outside factors mistakenly ignore the importance of an accurate and claimed business listing.   [Read more…] about Your Company Needs to be Correctly Listed in Directories

Are You Getting in on Local Search?

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Ever wonder why so many sites exist above yours in the search engines? There may be many reasons, but here’s one thing to take into account. Search engine directory listings – like Yahoo, Google and Bing – know the basic keywords that people search on to find information that companies use to describe themselves.

For instance, if you’re a fence company, naturally keywords used would include the phrase ‘fence company,’ and so on. What’s more, they know the location of the searcher and therefore will present, first and foremost, the businesses locally associated with those words. It is very important not to leave out location information when adding your business to ANYTHING online, especially directories, but also including all of your social media profiles.  [Read more…] about Are You Getting in on Local Search?

It Might Be Time To Expand Your Target Market

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Who Has Been Your Target Market?
Closing the deal.If you’ve been in business a number of years, it’s time to think about who you have considered to be your target market. This is actually not an easy question. If your business is in a service industry, construction company, or even if you’re a CPA, you may have considered your customers to be anyone who needed those services. That’s not the data I want you to consider. [Read more…] about It Might Be Time To Expand Your Target Market

Local Business Reviews are Social Media, Too

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After Google purchased Yelp in 2009, local business reviews became very significant. Although online marketers knew that comments and reviews are and have been beneficial for the business owner with an online presence, few others recognized how important those reviews actually were and will continue to be.

Why Should you Manage Your Local Business Reviews?

Local businesses should consider how reviews affect customer choice and loyalty. Google, Yahoo, Bing, Ask, and others give the customer an opportunity to voice their opinion – quite publicly – next to the business listing. Potential customers see what has been previously written and base their decisions on that information.

Local businesses need to actively encourage positive reviews. There is no way to erase a poor review, true or false. If you understand the importance of this side of social media, there are some things you should do to protect your brand.  [Read more…] about Local Business Reviews are Social Media, Too