Is your business a piece of a larger puzzle?
Is your business one cog in an industry wheel? Take advantage of the momentum being sent your way by your neighboring cogs!
Within the same niche or interconnected business, there are ways to cross-promote each other to the benefit of the consumer. When you engage your customer in related offers, you actually provide a service.
Routinely I have conversations with others in my industry about the status and impact the economy is having on their businesses. We’ve decided that the success or failure of a business stems from several factors. Where there’s visual evidence that others in an industry you belong to are working, you can reasonably assume there’s enough work for you. [Read more…] about It Could be Time to Re-stock Sales Media
We all need ’em, so how do you get that happy customer to actually take a moment to give you a review? And, if he does, what will you do with it? Where will it get maximum exposure? Some businesses know just how to get those reviews set up to be a regular part of day-to-day affairs. They know that the most effective way to get a review is to ask. Yes, it’s bold. But it’s also business. That happy client or customer is worth several more when they share their experience with others. Turn the request into a part of the way you run your company and it’s a no-brainer that you’ll have many reviews to choose from when you want to make your testimonials public.
Did you post photos on your Google Places listing? If you haven’t, consider this: one company didn’t, and the photo that was included was a poorly shot photo of the home of a customer who posted a review.
The review was favorable, the photo was not. Many times, these details seem insignificant until they are seen from the outside looking in. When you’re filling out the details of your business listing, the photos, videos, and reviews play a big part of your overall appearance, but may not seem like they need to be added now. Problem is, if you put it off for another day, another day comes and goes without your listing being completely finished. Images help your viewers understand where you are, who you are, and what products you offer. When you connect with the public on line in this way, you become a reality. You cease to be only a link on a page and become something they can identify with.
[Read more…] about Small Business Listing: Images are Important
When it comes to adding your company to a search engine directory, like Google, Bing, or others, there’s a lot to be said for finishing the job. Google is the absolute when it comes to listing locally. Once a company has claimed its business and set up their listing, every other search engine picks it up, regardless of whether or not you’ve listed with them as well. Funny enough, when you look up your company through the other search engines, your Google listing is likely the most frequently returned. It’s important to get it right, as unfinished details can hamper your efforts. [Read more…] about Case Study: Small Business Listings
If you’re listed in the service directories offered online these days, it can be a very good thing. Google Local, for instance, is one of the smartest places to exist, and so are MerchantCircle, Yelp, and Foursquare. If you don’t exist there, you should, but if you do…
Do you have a Web site? Or did you simply list your business with them and expect that to be your online appearance?
