People still judge a book by its cover. We all do, whether intentional or not.
The same thing happens day in and day out on your website. It’s a visible representation of your business online. If it’s amateur or outdated, it leaves a bad first impression. It may even leave your audience wondering if your business is trustworthy.
[Read more…] about Stop Turning Website Visitors Away – 10 Reasons for a Redesign
When your computer requires an update, you get a little nag notification to remind you. Or maybe there’s no reminder and it spontaneously reboots. Don’t you just hate it when that happens? But without the update, your computer bogs down to a crawl and NOTHING seems to work right until you go ahead and allow it to perform the maintenance it needs.
When your car needs servicing, generally you’ll be notified by some idiot light on the dashboard. Ignore that light at your own peril. One tiny bit of maintenance now for $29.95 can save you thousands in repair bills later.
[Read more…] about Is Your Website Costing You Opportunities?
Your WordPress business website – or any website for that matter – is only as good as it is secure. We hear so much about big data breaches with major online companies, but many small business owners don’t give their own website security much thought. The one-button installation of WordPress, available through any hosting company, makes starting a business website so easy – too easy. But, if you’re not following good security practices, you can easily leave an open back door for a hacker to access your website.
Why would a hacker bother with your website? Unfortunately, that’s the wrong question. Simply put, for whatever reason, hackers continually try to gain access to ALL business websites. It’s not personal. It’s probably not even a person. But leave a security loophole, and they’re in – and the next thing you know, a customer is calling you asking why there’s advertising for pornography on your home page.
[Read more…] about Is Your WordPress Business Website Secure?
If you were on the design side of the conversations that go on when a website is being developed, you’d be amazed at the differences in opinions between different companies when it comes to designing a website. Business owners ready to redesign often have ‘ta-da’ ideas for their new website, and some design teams really rally to that. Making a website ‘pretty’ is fun work, and can go as far as your imagination, skill and bank account let you go.
Function, searchability, and user behaviors are a little more tasking, but if you ignore those things, your marketing ‘hub’ is handicapped. Pretty, but handicapped. Can you have a website that’s pretty and functional, with easy searchability? Yup. But some things just don’t work together, and a good team knows what to avoid so a pretty website is a serious asset, too. [Read more…] about Website Design Isn’t Just About Appearance
This is the wrong time of year to ignore customer anxieties. People subconsciously assess your site in 1/20th of a second, so your first impression should be the very best possible. [Read more…] about Use Vendor and Client Logos
It used to be that extreme functionality was only for ‘big players’ online. Small companies really didn’t think they could do much with their websites, they basically represented an online address and that was about it.
With WordPress and iThemes, that couldn’t be further from the truth. About two years ago, we decided to exclusively build WordPress websites – and our clients are some of the most independently capable business owners out there.
It’s a good thing. The most frequently asked question we get from a new prospect is, “How can I get more control of my website, without destroying it?” [Read more…] about Plugins Make Functionality Look Easy
