When it’s time to update information and images on your business website, what’s your first thought?
If you had a static HTML site built for your company, you may be in a situation that calls for a web developer. You may have one on staff, but often the marketing company who sold your small business the site will have to intervene. That takes a little time … and probably money. [Read more…] about Add New Material to Your Website Easily
If you’re not regularly archiving and maintaining your CMS website, you might be getting yourself into trouble. Whether you work with a web developer or ARE the web developer, know that monthly tasks need attention if you want to avoid a headache. [Read more…] about What Kind of Trouble Can Your Business Website Cause?
Ever been followed around by a commissioned salesperson at the mall?
Their job is to take care of your every need, and for providing that ‘service’ (used loosely), they will hopefully get a percentage of a percentage of your purchase. It’s in their best interest to make sure you have as many things available to you as cross your mind.
If nothing crosses your mind, they have brilliant additional ideas to invade your senses with.
You know, some do it right …
But others, well … not so much. Have you ever left because you were annoyed? Have you ever turned down their suggestions because they were way too expensive, gaudy, or irrational?
Or worse …
Have you ever refused to re-enter a store because it was obnoxious?
I’m not opposed to a good salesperson doing their job and making well-deserved money at it. I’m simply making an analogy we can all relate to.
Listen, your website is your online store. [Read more…] about How To Sell – Persuasive Power
When was the last time you updated your company website? Today? Last week? Last month? Last year? I’m hoping it was no later than last week, but a recent report suggests otherwise. SiteKreator’s Small Business Usage Study found that 54% of small businesses update their websites less than once per month.
Search engines are a funny thing. An evolving thing. If you think you mastered SEO techniques when marketing your business last year, surprise!
It’s like this:
On the one side, you have search engines that want to bring the most relevant information to the forefront to make
searching the online super-highway easier for the searcher, i.e. your potential customer. It’s a noble cause, they’re not the devil.
As a matter of fact, they don’t want to be manipulated so that marketers take advantage and the consumer ends up only having the choices that marketers want them to have. They don’t want information to be inflated by tactics; they want real information.
On the other side, you have marketing agencies who want their client to be in the forefront so they can be seen by everybody. Also a noble cause.
So it’s always this tension between marketers figuring out how to benefit their clients, and search engines working on making the marketer’s plans obsolete. [Read more…] about Clearing up Confusion About Bounce Rate
Once upon a time, HTML websites were the only professional looking websites available. They were costly, needed a lots of code, and were very unchangeable without paying for additional services provided solely by your website designer. They couldn’t be regularly updated with new material easily. Small companies with equally small marketing budgets were resigned to a static website that would be ‘it’ from then on.
Then WordPress came along and changed all that. Soon, web developers began to realize that their clients deserved much more that what a static HTML website could ever offer. Now WordPress websites make up around 15% of the total number of websites globally. That’s pretty big. [Read more…] about Build a Better Website: Part 3
