(PT2) We want relationships with our customers and readers to be actual relationships, and that requires two-way conversation. We want to encourage them to call, sign up, or click on a link. We want them to tell us what they thought of our products or services. If you read my earlier post on the value of influencing customer response, it’s time to start asking questions and posing statements that engage dialog.
Or you can just wait and see if your schedule fills up. (See pic for emotion that follows waiting for your schedule to fill up).
I suggest being proactive by adding these types of messages to your campaign:
- Has this helped you? We’d love to hear about it. Please email your comments to info@xxxxxxxx
- Please leave us your comments, is there anything you would like to learn about in the future?
- Please take this survey. It will only take 30 seconds of your time.
- Sign up for this promotion using this code: xxxxxxx
- If you purchase during this week’s promotion, every second item will be reduced! Buy now!
- Did you enjoy the last service call or sale? If your friend schedules and keeps an appointment between now and the end of the month, get $$ off of your next appointment.
- I want you to feel great about your purchase and to be totally satisfied because I know you made an excellent choice.
Notice how every one of these suggestions specifically asked the reader or customer to respond in a certain way? Did you notice the persuasive mechanisms at play? Believe it or not, these types of messages increase your response rate and conversion astronomically. You can’t go wrong inciting a positive response, but you can go terribly wrong not doing so.
How Do You Track Your Response Rate?
How do you know if your methods of engagement were successful? A customer code ( link) to a page on your website that is unrevealed in regular navigation is a great way to know that the traffic you’ve encouraged is responding.
Set it up and use your Web analytics to find out how many visitors are making it to that page. Use surveys to narrow down your information, and offer a discount or coupon for taking the survey to get the highest response rate. If your specials are only offered to those taking the time to respond to the survey, you’ll know exactly how successful your promotion was. Follow our link to AWeber for the easiest way to track email promotions.
Take this advice and your readers will be EXCITED to open, read, and click on most anything you send, and look forward to more. How are you encouraging your customers’ response? Let us know what you would like to hear more about and we’ll be happy to respond to YOU.
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Susan – thanks for commenting on my blog post today. Because of that and my lovely CommentLuv plugin I had to hop right over here to read your post.
Of course, I went back and read the first one before reading this.
The ideas you outline here actually have me excited to send out my next “newsletter”. I’ve been getting an amazing number of signups recently but haven’t done the newsletter as I am not really sure what to include.
Being a numbers gal I’ll totally make sure I set up something that allows me to track my ROI!
Michelle, that’s just great. That’s a handy plugin, huh? We’ll have to get to that. Your newsletter questions are probably not yours alone, I’ll make sure to address that in a post next week.
I’m so glad you’ve decided to send out a newsletter. Most small business owners don’t realize the wealth of information they already possess in terms of strategy, industry info, and then just plain everyday task management, which you obviously do so well. I look forward to subscribing to yours!