Ever wonder why so many sites exist above yours in the search engines? There may be many reasons, but here’s one thing to take into account. Search engine directory listings – like Yahoo, Google and Bing – know the basic keywords that people search on to find information that companies use to describe themselves.
For instance, if you’re a fence company, naturally keywords used would include the phrase ‘fence company,’ and so on. What’s more, they know the location of the searcher and therefore will present, first and foremost, the businesses locally associated with those words. It is very important not to leave out location information when adding your business to ANYTHING online, especially directories, but also including all of your social media profiles.
Use better keywords with the help of Market Samurai, and you’ll outperform competitors still using common and overly saturated verbiage. Better keywords keep you in focus of the searcher – especially the searcher who’s sick of muddling through the gazillions of companies who use the same terminology. Searchers will inevitably refine their search, like you do, for more precise terms. Using those refined terms on your Web site will improve the chances of your company being found, even in directories. And by the way, the more often you’re found, the sooner you move up the page. It all works together.
Yahoo offers a free version of their directory with organic options or pay-per-click, like Google does, and then monthly or annual pricing is additionally offered for listing in their premium page locations. Bing offers similar options. Finding these options is a little different with each engine’s navigation, and if you don’t know how to find them, it can be a little frustrating. It will take a little time, but don’t let that stop you.
Why not take advantage of free advertising where possible? Be assured, my friend, that other businesses will.
For more information, make sure you’re reading the what we’ve written in our related posts.
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