Your blog isn’t under the same scrutiny as your other, more direct marketing methods. A blog is more of a place where your readers and potential customers can learn more about you before they purchase, as well as interact with you after the sale. A blog is designed for two-way communication, and that means it should be written more conversationally than articles, for example.
That being said, we can’t just post garbage and expect to build a great brand. Basic rules still hold true. If you want your business to be taken seriously, spend a little time making sure you don’t appear to be unlearned or unskilled, without much to offer. All it takes is a little – and I do mean a little – common knowledge, reference material, and proofreading.
If in doubt that a sentence reads correctly, wait a day and read it out loud. Errors in grammar are often found there.
If you don’t care, your readers will notice. It’s almost a respect issue. If you have problems in this area, hire someone to help you write or edit. Don’t neglect this detail.
Here are a few things to remember before you post.
Read the rest of this post in The Richardson Copywriter.
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