Exact Target reports that Twitter users are more likely to post regularly to blogs, more likely to post product and service reviews, and more likely to share coupons on coupon sites. We’re also more likely to write articles, post videos, contribute to wiki’s, and comment on other people’s blogs. This rings true for me, because as a Twitter user, I like to find interesting or educational tidbits that I can share with my readers.
I found the statistics above on Andy Beal’s Marketing Pilgrim, a site I follow in Google Reader. They could have just as easily come from a short post and link on Twitter. Either way, I’m sharing with you here, and I’ll share this information on Twitter and our Zero To Sixty Marketing Facebook page, and a variety of other sites. Other people do the same thing, and that’s how online content gains wings.
What does this have to do with your local business? Give us something to talk about! Post your in-store specials to Twitter, offer recipes, how-to articles, tip sheets, etc. If it relates to your product or service or offers something of value, share it on Twitter, Facebook, and directly on your blog. Doing so multiplies your message and provides more opportunity for your readers to expand your reach. Get it right, and it’s free viral promotion for your business.
Are you on Twitter? Let’s connect! Just click the link or look for @ShariV. Please include your Twitter address in your comments, below.
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