Your relationship with your subscriber is very important. Are you growing it?
Email marketing is a two-way street. Your primary directive, besides the actual sale, is to get subscribers to communicate with you, to respond to you. As you interact over time, your relationship grows – and so does your credibility. You’ll be much more convincing as a trustworthy source.
Here are 7 ideas to get your wheels turning:
- Create shareable content, using humor, video, audio, and images.
- Offer something helpful and have the link to it inside your email.
- Use surveys to find out if your information is making the impact you wanted.
- Make them feel like they are on your ‘exclusive’ list.
- Using registration data, segment your list according to predetermined factors associated with that information and specifically target them with ‘first-to-see’ language.
- Always include your email address and encourage their comments and suggestions.
- Also make it clear how easy it is to unsubscribe, and let them know you’ll be quick to respond.
If you’d like more information on email marketing, why not sign up for our free Email Success Series? There’s absolutely no obligation, and this valuable information will really help you put the pieces together for your own campaign. Sign up today!
Do you have any questions about email marketing? Leave us your comments, we’re happy to help!
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