Do you make it a practice to ask each of your clients or customers how they found you? This is actually one of the easiest ways to discern which of your approaches were more effective than others. Unless you’re simply sitting there waiting for business to drop from the sky, you’re using multiple avenues to let people know you exist.
- Company website
- Brochures / fliers
- Print ads
- Social media promotion
- Telemarketing
Learning which of those tactics are truly beneficial will help you avoid wasting time.
If you’re not asking customers how they heard about you, how are you tracking your results from those efforts? There are many ways to gauge your ROI, but the easiest is to simply ask.
Asking the question starts a conversation and enables you to find out much more.
- What appealed to them?
- Was there any info they would have appreciated finding that wasn’t available?
- How could your message be improved to truly meet their needs?
If you’re not asking your customers where they heard about you, and what they heard about you that caused them to contact you, you’re missing out on valuable information. You’re also missing out on great ice-breaking conversation that endears them to you because you cared enough to ask.
Do you ask?
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