Can YOU Influence Customer Response?

Can what you say or write about your product, service, or message really influence a response from your customer? Can you inspire a reaction? 

If you’re a parent, you’re aware of several methods. We’re always being incited to respond, and kids are infamously receptive. No doubt you recognize these attempts on you and your children:

• At McDonald’s
• Water parks
• Shopping malls

In each of these places, you’re being sold on the idea way before you’ve purchase anything. The first response they go after is a positive emotion association.

How Can This Work For You?

Not every response from your customer will be a sale, this time, but every attempt you make at inciting emotion is an investment successful companies know will eventually return positive results. So what responses would you like to encourage?

• Do you want your message to ‘go viral?’
• Do you want comments and feedback?
• Do you want your potential customer to purchase?
• Are you working on a larger sale from a previous customer?
• Are you testing an offer to check the response rate?
• Do you want more customers?

Think about what you want your potential client or previous customer to do, and then encourage that response by connecting it to an emotion your customer is likely to experience. Something your company remedies.

It can be as simple as adding language to the bottom of your email campaign, newsletter, blog, or direct mail. Specifically target the response you’re after by evoking an emotion that requires action.

Remember the basics, too. Hopefully, your subscriber enjoyed hearing from you.

• Are you adding tidbits to your regular messages that they enjoy?
• Is your tone pleasant, and do you offer what your readers are after?
• Do you offer a free anything? (freebies = good)

In my next post I’ll go over some simple ways that you can influence customer response to find out information, add to your client list, and sell your product or service to an otherwise lethargic customer.