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You don’t have to be broke. There. I said it.
I know that’s bold, but it’s entirely true. We may have times in our lives when our companies aren’t making the money we want to see, but free marketing options are available for everyone these days. If you’re not using them and continue to lack customers – you have no one else to blame but yourself. NOT the economy. [Read more…] about How to Make More Money – TODAY
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I don’t like it any more than you do, but we are busy. I can talk about why, I can talk about how not to be so busy, I can appeal to your sense of decency when it comes to being overly busy – but the bottom line is – you’re busy, and that’s just how it is.
Guess what?
I know you’re busy because everybody is. It’s a common ailment, and we have to think about that when we attempt to stay in front of our customers. In that respect, they’re very much like us.
There are only so many hours in a day. 86,400 seconds. We’ll read emails, make phone calls, take phone calls, work our businesses, exercise, eat dinner and go to sleep all during those precious moments. No one likes to feel like their time was wasted, so how do you develop a relationship, as a merchant, with your customer? It’s not like you’re Gramma or anything. Do you really even have a right to try? [Read more…] about Engaging Customers in a Busy World, What You Need to Know
If you were on the design side of the conversations that go on when a website is being developed, you’d be amazed at the differences in opinions between different companies when it comes to designing a website. Business owners ready to redesign often have ‘ta-da’ ideas for their new website, and some design teams really rally to that. Making a website ‘pretty’ is fun work, and can go as far as your imagination, skill and bank account let you go.
Function, searchability, and user behaviors are a little more tasking, but if you ignore those things, your marketing ‘hub’ is handicapped. Pretty, but handicapped. Can you have a website that’s pretty and functional, with easy searchability? Yup. But some things just don’t work together, and a good team knows what to avoid so a pretty website is a serious asset, too. [Read more…] about Website Design Isn’t Just About Appearance
Business blogging is a necessary part of marketing in 2012, now and in the foreseen future. Why? Because doing it right ‘keeps you in the loop.’ If sharing your content, commenting on blogs, and linking to your website are the accepted way to prove you have a relevant business, you can’t really develop new and loyal interest in your site unless you’re actively blogging.
Blogging doesn’t have to be text, it can be adding videos, audios or images, too. It does have to be good for the reputation you’re building around your brand.
Here are a few bad blogging situations you should avoid if you want to clearly position your brand as a recognizable leader in your arena.
At Zero To Sixty Marketing, we’re more than a web development team or an SEO company. We’re dedicated to helping you communicate your value effectively and get more business. We know that when you do that, you grow, and when you grow – you hire.
[Read more…] about You’re Invited! Ask the Marketing Questions You’ve Been Afraid To Ask
If a picture paints a thousand words …
Did you know that when you use images on your website, eyeballs stay on your pages three times longer than if you didn’t? It’s no secret that pictures incite interest, and using them helps you make your point. When you tell a story, you paint word pictures in a person’s mind, too. Those stories help your customer relate to you, and help them see that they can trust your judgement based on your experiences.
I understand how hard it is to figure out what your customers want to know. When I first started writing blog posts, the advice I heard was all about writing with authority and letting your customers know how much you knew about something they needed.
[Read more…] about Paint a Picture For Your Customer in 500 Words
